Intro to Digital Marketing — This webinar will help you get started planning your digital

IS YOUR DIGITAL MARKETING STRATEGY WELL DEFINED? There is no denying we are firmly in the digital era. Nearly every company knows business growth and success require a solid digital presence. Smartinsights has conducted surveys over the years and found these results for 2016: 1) 44% of companies are doing digital, but don’t have a firm strategy, 2) 16% have a digital strategy, but it’s separate from their overall marketing plan, and 3) a respectable 40% have digital marketing fully integrated into their marketing strategy. This webinar will help you get started planning your digital marketing strategy. If you are very experienced in marketing, or new to the industry, this overview will help you structure your digital marketing campaigns. YOU'LL LEARN ABOUT Budgeting Planning Channels Lists and segmentation (CRM) Tools and tactics AUTHORS