@sentry_co Great question (this comes up a lot for us 😁) Unify isn’t just helping teams ensure that they’re communicating their product value clearly & comprehensively - we’re also doing a ton of work behind the scenes to ensure that the companies (+ personas within those companies) being targeted are aligned with that product value. Spam is most commonly the result of a “one size fits all” approach to outbound. With Unify you can create unlimited customizable playbooks; this allows you to tailor each message (automated or otherwise) to the recipient’s title, role within their respective org, and details related to the intent that was shown. By setting exclusion rules within specific audiences you can ensure that Unify is only acting on individuals for whom your product/service is relevant. Hope this helps clarify!

@connorheggie Great break down! Would love to see a demo in a video or something. Or just a flow chart. Product + Persona = Output 1,2,3 etc. # seeing is believing

@connorheggie It sounds great. Definitely worth trying. By the way, do you have any comparisons with similar products on the market? (Just don't say there are none. Or are there?) Congratulations on the launch for sure.