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Which social channels have you found most effective for your product?
I'm curious to hear from all of you about your experiences using platforms like Facebook, Instagram, Linkedin, and Twitter for marketing your products.
Specifically, I'd love to learn more about-
What kind of content strategies are working best for you on each platform?
How are you using social media to develop a positive customer experience and create a loyal community around your brand?
Are you incorporating social media for customer support? If so, how has that impacted your customer interactions?
Feel free to share your insights, experiences, and any tips you've picked up along the way! I'm looking forward to hearing the different approaches everyone is taking and learning from each other.
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@kostyabolsh so you are creating a personal brand and then communicating with the audience, right?
From my experience :
Linkedin for B2B Lead Generation
Twitter for indiehacker/Dev/solopreneur related projects
Facebook & instagram for hybrid/physical products
Reddit for technical or OpenSource products
Key is to identify where your target audience is first.
Because it's great to say "we'll promote the product everywhere" but unless you have the team for it, you'll lose focus and waste efforts.
Focus on the channels where you audience is most present.
And on social your best brand marketing is your own personal brand.
As for Social for customer support, question is the same ? why would you use social for support? Is your audience more active on social to talk about your product than they are on your site or chatbot ?
Navigating social media platforms for marketing is like trying to find the right emoji—it requires creativity! Balancing content strategies on Facebook, Instagram, LinkedIn, and Twitter keeps things as interesting as debugging code on a Friday night. How do you keep your social media game strong?
People connect with emotions, not just features. Use social media to tell your brand story and showcase how your product solves real problems.
Yo, WhatsApp's not going anywhere. Focus on building genuine connections, not just blasting promos. People see through that spammy stuff.
Twitter has been our most effective social channel by far. Consistently tweeting interesting, engaging content (tips, insights, behind-the-scenes looks, etc) has helped us build a loyal following. We use a casual, conversational tone and always respond to mentions/questions to develop strong customer relationships. IG has been good for visual content and community building. Facebook and LinkedIn haven't moved the needle as much for us in terms of product awareness/sales. Would love to hear what's working for others!
mgmate