@kkavita we implemented a couple of projects on this. 1. Reach out. Our team spent time reaching out to community members with a specific focus on those that are active in the discussions and are just about to launch. I found it surprising how engaged PH members are into helping out. We have roughly a 30% success rate in terms of them following us after reach out, and a good chunk of them even gives early feedback on the product and campaign assets, which was really helpful. This started two weeks before our launch, and good 150 our of our 400 followers came from this effort. 2. Participation on Discussions. All of our team members participated heavily in the discussions. A "launching soon" badge appears by your name once you have a teaser and what we find is that this brings in a trickle of subscribers. I don't have an active measure of this though, aside from knowing that when no other initiatives are active, followers do come in everytime there is a highly upvoted comment. I'd say this probably brought in around 50 followers for our campaign. 3. Activating our Community. We are lucky that our product already has some form of highly engaged following that is eager to help us succeed. So we just decided to officially launch our new feature in Product Hunt (AI Quiz Generator from your Slides) and announce to everyone that our teaser page is our waitlist.