I'm preparing to do my very first PH launch, so this is probably a beginner-level question. Thank you in advance for your patience.
It sounds like finding someone to hunt our product will give us a better chance to have a successful launch.
Here's the advice I've seen so far:
1.) Find someone who has hunted similar products in the past.
2.) Connect with them on social media.
3.) Ask them to hunt your product.
What does someone gain from hunting my product? Why would someone with a lot of followers agree to help me if I reached out to them?
Any advice you can give me about finding a hunter for my product will be greatly appreciated!