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Q

Best advice for promoting your product (Pre launch) ?

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Hey folks! What are your best advices to promote your product during your pre launch period ?

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Rohan Chaubey
Product Hunt offers you a 'Launching Soon' tag next to your name. When you comment on other recently launched products and offer genuine feedback, their makers are likely to check out what you're building. Good luck. :)
Q
Launching soon!
@rohanrecommends great! I love this community because of its unique kindness when it comes to help! I'll keep commenting people's launch though 😻
Business Marketing with Nika
@rohanrecommends This is so true – also try to make it on your LI and Twitter :)
Q
Launching soon!
@busmark_w_nika Twitter I'm not super familiar with it, but I'll try! Yes Linkedin I'm currently doing it! Thanks for your advices !
Bertram Ray

@rohanrecommends Helpful advice! Thanks!


Rohan Chaubey

@bertramray Glad you found it helpful :)

Karan Arora 🚀 Boringlaunch
And here are things we did for my productized service to get 10 paying customers before launch: Pre Launch 1.We shared our challenges and asked for feedback during the building phase (design, user persona, pricing, marketing, basically anything). 2. Help and support others, and make friends on Twitter. 3.Engaged in conversations where people are talking about the problem we were solving (you can use F5Bot, a free service that emails you when your selected keywords are mentioned on Reddit or Hacker News). Soft-Launch 4. Create a no-brainer offer and DM potential users to share their feedback. 5. Reach out to users over DM of our previous product. 6. Joined the PH community on LinkedIn and ask for feedback if they are our ICP. About to Launch 7. Promoted our product in the communities of products we used to build your product (like @Softr , a no code website builder, has a community) 8. Joined the community of founders/creators we love (my favorite is @Morning Maker Show ) 9. Promoted our product on "pitch your product" tweets. 10. Launched on launchpads like @Uneed , @Microlaunch 11. Launched our product on relevant platforms and directories. If you don't have time, I will be happy to help with Submission part with Boringlaunch. We submit AI startups to 100+ platforms in 7 days. (PS: I am founder of Boringlaunch)
Giang Thuỳ Trang
This is good. I'll discover these new platforms to increase brand awareness for TeamPal. Thanks a lot @gamifykaran ;)
Karan Arora 🚀 Boringlaunch
@gttrang2908 Thank you. Glad you find it helpful :) And all the best for your launch!
Q
Launching soon!

@gamifykaran thanks! I Did register on F5bot!

Ben Teal

@gamifykaran great list. I will check out your service as well.

Karan Arora 🚀 Boringlaunch

@bennieblanco Thanks Ben, happy to help. You can DM me here in case you have any questions.

Tania Bell / Product Delights

talk about what you're working on, from the start.

then, when it comes to (pre)launch, you'll have a crowd bought into what you're doing and happy to support your next move - the launch.

Q
Launching soon!
@taniabell Yes ! we're trying to build a community ! But that's quite hard! And we're hoping that a launch could bring us some members too!
Tania Bell / Product Delights
@quentin_fournier_martin all the best with the launch. happy to support
Q
Launching soon!
@taniabell Thank you! We're launching at the end of february! It's here : https://www.producthunt.com/prod... if you want hit the 🔔
Shivam Singh
Launching soon!
Nothing hits harder than engaging in PH launches at least 2 weeks before your own drop. Plus, sharing the products you love on Twitter and tagging their makers is a pure magic. And yeah, staying active in build-in-public groups helps a ton. PS: Nothing beats personally reaching out for support on launch day. :)
Q
Launching soon!
@whatshivamdo great advice! thank you Shivam! I'm planning to do so a week before and D day too !
Saqib Butt
Go local first! If my product has a local market, start by networking within my community and nearby events.
Brigid Stewart
Personalized outreached , blog posts, collaborations, or even guest appearances on podcasts
Q
Launching soon!
@brigid_stewart wow so much advices! Thank you Brigid! I'll do, what kind of collaborations do you mean ?
Launching soon!
so here is my thoughts >Build an audience early (create a waitlist and engage in communities). >Share sneak peeks (tease features and offer early access). >Leverage beta platforms (list on Product Hunt, BetaList, and similar sites). >Use influencers & partnerships (get early adopters to spread the word). >Run targeted ads (warm up potential users with social and search ads). >Create valuable content (blog, tweet, and optimize for SEO). >Engage in real conversations (focus on genuine interactions over hard selling). DONT FORGET to post on SM (LI, X, FB,...)
Kay Kwak
Launching soon!
I'm in the same boat. building a community is really not easy 😣 Keep going, Q ! you can do it
Brigid Stewart

Twitter and Linkedln are great for building anticipation.

Paola Santiago
I've seen really good promotions from TikTok, getting almost 100k followers just from someone promoting their day-to-day before their launch. Granted it's more matcha products, and not a tech product. But I mean I understand not everything is going to get traction but if you can find the community and start documenting your day to day to start getting traction and followers.
Giang Thuỳ Trang
I'm looking for the answers as well. After trying twice before without the success I hoped for, I’ve realized there’s still so much to learn. Honestly, I’m not entirely sure where things went wrong (whether it was the messaging, timing, or simply not engaging the right audience in the right way) As I prepare for the upcoming launch of TeamPal, I’d love to hear your launch advices!
Feliciana
DM on LinkedIn or other platforms is one of the methods. I've received several DMs before and followed their products and I found that most of them achieved great results in the end.
ata
Create a waitlist and Offer exclusive early access
Abigail Wiliams

Educate. Talk about the problems your product solves

Anup Nagdeve

I just created a Valentine's Game that you can remix and modify to personalize it on Framer. It's live on PD and would love to get some reactions on it!

Here's the link: https://www.producthunt.com/posts/valentine-s-day-quick-game-template?utm_source=other&utm_medium=social

Hazel Mathew

I started a blog sharing insights related to my product's problem space.

Vishal

Build an audience early! Share useful content, engage in discussions, and get feedback before launch. A waitlist also helps create buzz.

We’re in pre-launch too! Would love your thoughts—just visit my page and click ‘Try Helix for FREE’!

Benjamin Boman

A technique I used once, and intend to use again, is to invite target user friends in my network to help me out as a beta testers. If they like it - I'll ask for testimonials etc for the hard launch. If they don't, I can use the feedback for the product.

Once it goes paid, they get access for a massive discount as a thank you for being early beta testers.

Kelvin H.

You want to think about the "story arc." Get people excited about the problem, tease product sneak peeks so people feel like they’re watching something big unfold, and let them chime in with the resolution (your solution) so they feel invested. Good luck!

Hussein
Launching soon!

Wow, so many great insights in this thread! Honestly, there’s so much valuable advice here that it’d be impossible to thank everyone individually. Appreciate all the wisdom shared—this is the kind of knowledge you don’t get from generic “growth hacks.”


I’m definitely taking notes. If anyone has a personal "I wish I knew this before launching" lesson, I’d love to hear it!