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Trailer — Create beautiful app marketing videos in minutes
A macOS app that simplifies recording and producing marketing videos for your mobile, web and desktop apps.
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@joshuapinter thanks a bunch! Would you be happier to pay per exported unwatermarked movie instead?
@markohlebar Good question. On the one hand, I like the idea of subscription so future development is sustainable. But on the other hand, I like buying a tool and using it until there's some great new feature or whatever that makes me want to upgrade.
Pricing is really hard, I know that first hand. With ntwrk, it's free with a one-time in-app purchase to unlock all the pro features. I'll be moving that to a smaller monthly subscription in version 2. Reason is because once those pro users buy it, there's no continued motivation or revenue to support development, unless you continue to get *new* customers at the same, if not faster, rate.
My conclusions:
- if your app is wildly popular, one-time works just fine because money keeps rolling in as new users keep signing up.
- if your app is a bit niche, subscription makes more sense because the number of users will be small and rate of growth likely will slow down as you saturate the smaller market.
- if your app supports a standalone upgrade path, unlike the typical App Store model, then both one-time (e.g. VMWare/Screenflow) and subscription (e.g. Sketch/Office 365) can work.
(Sorry, having a bit of a brain dump right now.)
To answer your actual question, I'd rather not pay per export, especially for a native tool. I'd rather pay $50 up front and use it as much as I want. Then, if you add features to Version 2 that I'm interested in, I'd pay $30 to upgrade, or something. If I don't need anything in Version 2 then I'd just keep using Version 1.
Hope that helps.
@joshuapinter thanks so much for taking the time to write this up, you could probably expand it to a medium post if you haven't done that already :)
Pricing is really hard indeed, and we will definitely consider different pricing options. Services similar to ours that are online tools are paid far above our ask, and on the other hand, indie Mac apps that are tending to go for $20 a pop and less.
We are trying to go for the middle ground, have a clear pricing without gimmicks, which is fair to us, so we can remain sustainable, and the customers as well.
Currently the app is basically free to use forever, bar the watermark removal, but as you said, the licensed tier will have premium features, like the timeline, keyframe animation, text, video effects etc.
Are the discount codes still available? Also, when will the next updates be? And how can we get Android templates? Am interested in purchasing.
@maz1b @getjeandotcom thanks for that Jean, we really appreciate it!
Mohammad, there are coupons still available, so you're free to use them 😊!
Due to popular demand we will be adding Android templates in very near future. Also, Trailer lets you use 3rd party mockups to create your own templates, so you can search the internet for free mockups or buy some.
There were already 2 updates since the 1.0 release, we will probably release at a steadier pace, probably weekly or biweekly after that 🙂
Please add Dribbble export.. I'll use it all the time.. Right now this tool is a one and done thing I'd use sparingly and it wouldn't be worth the money for me. It would be nice if it was just 1x per yr licensing fee like Sketch, Flinto..etc or something.
@koridhandy thanks! added "Dribbble export card" to Trello 🤩 as for the pricing, you can use the app free of charge, but there is a subscription license paywall for advanced features, which for now is only exporting without watermark, but we will be adding a lot of those features in the coming weeks / months.
@markohlebar is there a way to upload a new template, for example an iMac? I downloaded the OSX app but couldn't see an option add a new template.
Hey @miketaus, yes you can definitely do that. Just drag an image of an iMac inside Trailer editor screen, and then edit the video vertices so that they fit the edges of the iMac screen. There is a part in this video where we show how to make your own templates :)
It looks great!
I wonder, why you made a subscription license for a year?
I mean, it's a great tool, but just a tool. It should be at a fixed price, that you want, like $50.
@alexey_bukhtin thanks Alexey! We are still considering the price range, and pricing options. We'll collect data, see what our customers find acceptable, and react accordingly. Subscription model is nice because it should give us at least some confidence that we can continue having a steady-ish year to year cash influx so we can continue developing this.
@markohlebar thanks for your message. Maybe I missed it, but it doesn't look that required years of development :)
@alexey_bukhtin you'd be surprised ;) also, this is not the end, just the beginning 🔥
@markohlebar maybe that's the problem. I didn't find your roadmap :)
Anyway, it's a great tool. I wish you good luck!
Hi PH fam 👋 Super excited to finally launch Trailer. Enjoyed working on the product with Marko and Marko. Big thanks to all of you who participated and gave us feedback for the our betas (via upcoming/ship), it really means a lot.
In addition to building features on Trailer, we plan to open source some handy modules and libraries.
Here's a teensy JS library for responsive video modals (as seen on https://trailerapp.io) - https://github.com/TrailerApp/vi...
Feedback / requests / issues / PR's welcome. Help us make trailer better 🙌
Nice easy to use app. I'm already fed up with mobile apps so it's nice to see something that works on desktop too.
Pros:Easy to use
Cons:More templates would be nice
Hey Csaba, thanks for trying out Trailer! We will definitely be rolling out more templates for Mac, iPad and Android devices. Also we have made it super simple for customers to make their own templates, and for designers to distribute them with .trailertemplate files.
Hi guys, this is Marko, I’m the macOS developer behind Trailer app.
I started developing Trailer because I wanted better tools to record and publish iOS app preview videos for App Store, Twitter etc. The original inspiration were open source projects and dribbble videos from Ramotion, which present iOS apps on a slanted perspective iPhone mockup. At the time I had a couple of friends that did After Effects and Premiere, but didn’t want to bother them every time I wanted to make a video for an app feature I wanted to post on Twitter. Quicktime + iMovie combination is great, but is really limited with options, so I made a proof of concept for Trailer in about a week, and that’s how it all started 😅
Trailer helps you enhance your app videos by presenting them in a more natural perspective than just
a simple head on screen. Also, Trailer’s export options are constrained to standards of social media platforms, so you won’t have to lose time thinking and googling about constraints for every platform.
Designers will appreciate the open file format .trailertemplate, with which you can distribute or sell your creations to your clients for them to use.
Trailer comes with a bunch of free features out of the box
🎥 Video recording from iOS and macOS devices
🖥 Powerful video editor for creating mockup templates
📱 8 beautiful iOS device templates
🚢 Batch exporting for popular sites including iTunes Connect, Facebook, Twitter and Instagram
And when you license it:
💦 Export videos without a watermark
Soon we plan to roll out:
🔥custom gradients
🔥full timeline for sound and video + transitions
🔥text support
🔥keyframe animations
🔥image and video effects
🔥we also have special features planned which we will reveal as we go.
We’re a really small bootstrapped team (Shiv, Marko and I), but we’re determined to bring you reliable, fast and best in class macOS software for your iOS, macOS, Android or Web app marketing needs.
Trailer starts at $50/year per user, but we will price it accordingly.
For our Product Hunt launch we are also including a special offer of coupons, which will buy you a first year subscription at a lower price.
- First year 80% off subscription - PRODUCTHUNT80 (50 coupons until gone)
- First year 50% off subscription - PRODUCTHUNT50 (100 coupons until gone)
- First year 30% off subscription - PRODUCTHUNT30 (200 coupons until gone)
Ask us any questions, we’d be happy to answer 🤗
@markohlebar Do you think you could get some templates specifically designed for gaming. In particular i'd like two videos next to each other showing this or that, with a bar down the middle. I'd also like the ability to have full screen action that then quick cuts to some other in game/app action. Would be super useful!
Also if you set it up to also export for FB video Ads I think you would massively increase your market, exports should be 1:1, 4:5, 16:9, 9:16 and you cover almost every ad platform.
@markohlebar I just bought it as I think it will be super useful for me. One small ask is that eventually you get it listed on the mac app store, simply for the distribution angle it make it so much easier. Licences can still be bought through your site or via the mac app store, but it just makes moving macs, keeping it updated and generally using it so much easier.
Great idea - Think Gaming 😉
@kinnth thanks so much Tom! We are planning to launch on additional platforms, including App Store very soon, if all goes according to plan.
Also as far as gaming / multiple screen support goes, we are going to be adding objects / timeline support so it should make it much easier for designers to design templates to their liking. We are adding microphone recording support later this week, also thinking about camera input for greenscreen streamers.
Also, great input on the additional export options. We are generally thinking about adding a custom export options tool, where you can build / save your custom export frames, along with covering more platforms like dribbble etc.
Just got the subscription for 9€ for the whole year! Thanks guys! Hope it goes great and you expand the features and capabilities of this! Will be checking you out frequently!
@konsevdi thank you so much for supporting us Konstantinos! We have big plans for this app, if you have any feature requests, please don't hesitate to reach out! Best, Marko
Market needs a tool like this, because these cost a lot to make if you license it, so well done. Agree with the pricing notes below, subscription for the year not necessary - believe it should have one off charges.
@ramy_alkadhi thanks so much Ramy! The app is actually pretty much free to use, bar the removal of watermark which you get by paying for the license. However, we will be adding a lot of features that will be license only, so maybe the subscription will have more sense then?
@markohlebar That potentially. I also have another idea - giving the community access to creatives to develop a robust infographic. I'll sign up soon!
@ramy_alkadhi yeah we definitely need some nice infographic explaining our path!
I was JUST asking my team what tool we could use to make our user tutorial video yesterday! We're checking out Trailer now, and we're already excited by the options and ease of use. Thanks for creating exactly what we needed, the day we need it.
@danabrain that's awesome, keep us posted if you need any help or have feature requests 😊
@markohlebar I just tried to make a video using the free option. It's simple and intuitive, but it crashed several times on its own before I could even choose a template, and I had to restart it to get functionality several times (e.g. to get the 'continue' button on the start screen to function, to get my phone connected, to get record to work). Wondering if you are aware of these bugs? Any suggestions?
@danabrain sorry to hear that, and thanks for reporting! We will definitely check our crash reports and try to squash those crashes in our next release 🙂unfortunately, there are so many different configurations and systems, it's hard to fix all the issues before the release, but we do our best. I'll keep you posted on those fixes!
great idea, sometimes you rather do quick video presentation by yourself and launch it, then plan some huge production and lose time
ntwrk