this is a fantastic book. Helps give me names and frameworks for the cognitive biases that go through my mind every day. for those interested in this work definitely read @danariely's predictably irrational

Ahhh I loved this book. Not exactly easy reading, but it's extremely satisfying, because you're learning the fundamental quirks of human behavior. It feels substantial, and it is, because it's written by the guy who discovered most of this stuff. Highly recommend.