The User’s Journey: Storymapping Products That People Love — How can we use story to improve quality of user engagement?

Note that the book is discounted until Tues., 3/22! The UX Bookclub of Los Angeles will be hosting a webinar with the author, Donna Lichaw, on Wed., 4/27 at 6:30pm PST. Details here.

Creating a good story is hard work. I like the process that comedians go through. A joke is tweaked and endlessly rewritten and then they make it sound like they just made it up.

I got an early copy and used it in my interaction design class. Really helpful, and the kids enjoyed learning from it!