EP 566: Scollar Founder Sold Company to AutoDesk in 08 Now Making $99 Smart Pet Collar with CEO Lisa Tamayo — $99 Smart Pet Collar with CEO Lisa Tamayo
In Episode #566, I interview Lisa Tamayo. She’s the CEO of Scollar, an open platform, multi-functional, smart collar for pets. She has over 25 years of experience in entrepreneurship and financial and strategic planning. She’s the co-founder of Green Building Studio which was acquired by Autodesk in 2008. She’s also the chairman of SoCo Nexus, an incubator accelerator in Northern California.
Famous Five:
Favorite Book? – Pitch Anything
What CEO do you follow? – Ben Horowitz
Favorite online tool? — Evernote
Do you get 8 hours of sleep?— No
If you could let your 20-year old self, know one thing, what would it be? – “Trust Yourself”
Time Stamped Show Notes:
01:30 – I introduce Lisa to the show
02:13 – Scollar is a smart collar
03:10 – The first product, Scollar Mini, was designed exclusively for the under-searched cats and small dogs market
03:29 – Scollar is currently on pre-order and has launched a Kickstarter campaign
03:52 – Scollar is like Fitbit for animals
04:10 – The Fitbit engineering team has partnered with Scollar Mini
04:26 – Scollar Mini is currently at $99 for pre-order and will retail at $149
04:35 – The pre-order started in mid-October
04:50 – Scollar is starting to build their following
05:15 – Scollar has negotiated with a bank to get credit
05:23 – Lisa and her partner have self-funded a part of it
06:00 – Lisa and her husband are the first founders of Green Building Studio
06:18 – Autodesk has bought all the assets of Green Building Studio
06:35 – Green Building Studio was Autodesk’s market partner for a long time
07:28 – Lisa has almost $600k in Scollar
07:44 – Lisa discusses the spending
08:07 – Finding someone in hardware to help build the product are typically employed elsewhere
08:30 – It took Lisa a while to find the right team to work together
09:08 – Most funding went to the trial and error of the product
09:25 – Team size is almost 40
10:00 – Lisa shares the factors involved in asking for a loan
11:10 – It took the bank months to agree with Lisa and grant her the loan
11:40 – Working Solutions gave them the loan
12:10 – Working Solutions is a great option for quick capital
13:00 – The cost of making Scollar
13:19 – Cost per unit
13:43 – Possible wholesale price
14:50 – They might use the wholesale price in 2018
16:02 – The Famous Five
3 Key Points:
Hardware is a far different process to create than software—it may take time to find and build the right team.
There are many options for gaining capital – choose the one that suits your company best.
Trust yourself and everything will fall into place.