Recession-Proof Playbook — How to build and grow your startup in a downturn

Hey PH 👋, Laura here from Krit. Krit and I started this project because we were craving answers to tough questions we (and plenty other founders!) are facing. Questions like: — "How much does the economy matter?" — "What rules change in a downturn?" — "How do you de-risk a startup in times like these?" But we quickly found Google didn't have the answers...we needed to speak to real people who have run real businesses for years to fill in our blanks. So, we reached out to founders who ran or started businesses around 2008, and we asked if they'd help us out. They said yes. 🙌 And y'all, we were blown away by the generous, practical, and deeply encouraging advice these folks gave: — Hiten Shah (@hnshah) — Rand Fishkin (@randfish) — Amy Hoy (@amyhoy) — Alex Hillman (@alexhillman) — Jason Resnick (@rezzz) This guide is packed with their insights, stories, and decades of experience: "...there is opportunity for entrepreneurs to recognize who still has dollars...and shift their business's positioning, marketing...towards those areas...” Rand Fishkin "...it [a recession] weeds out all the posers, all the fakers, all the people who are just kind of riding on the easy opportunities, which clears out a lot of the noise." Alex Hillman From data, to startup strategies, to the mental self-care that's especially crucial right now, it's all in the guide. ✨ Lemme know what you find most helpful? We're in this together, Laura + Krit