When it comes to customers, keeping them happy is the name of the game. And there’s no one that plays that game better than Shep Hyken. Shep Hyken is a customer experience expert and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. He is also a regular contributor to Forbes, and hosts his own show, Amazing Business Radio with Shep Hyken. Shep works with companies and organizations who want to build loyal relationships with their customers and employees. He is the author of Moments of Magic®, The Loyal Customer, The Cult of the Customer, The Amazement Revolution, and Amaze Every Customer Every Time. He is also the creator of The Customer Focus™ program, which helps clients develop a customer service culture and loyalty mindset. In this episode, I talk to Shep about how he became an expert in this field (he started his career as a professional magician, and was a regular performer at the Playboy Club while still in high school), what we can do to improve our own customer experience and service, and how he operates his own day-to-day business. In this era of instant connection with our customers through social media, and the customer’s highly visible and public interactions with us, exemplary customer service is something every business needs to embrace.