If there is one thing we can all agree on, it’s that every business can use more publicity. Media exposure has long been one of the most valuable achievements a business can experience – even if it’s “bad publicity” (which, of course, there is no such thing). But getting that exposure is also one of the most elusive endeavors we are faced with, a “Plan A” that we quickly fail, and then resort to our Plan B – paid advertising. So how can we succeed with Plan A? What can we do to catch the attention of the talk shows, the magazines, and the online media digerati? Well, for starters, we can consult with Geeta Nadkarni, a professional speaker, author and former journalist who heads up the online community/course, Baby Got Booked. As it turns out, Geeta knows exactly what we’ve been doing all wrong. As a former journalist for over 22 years, she has been on the receiving end of our god-awful pitches, our templated emails, and our boilerplate press releases. She knows the frustration of wishing – begging! – someone would send her great content she would be proud to take to her editor or producer. Something unique, relevant, and on target with her readers/viewers! In this episode, Geeta explains the steps we can take to create media pitches (not press releases, which are dead and buried) that grab their attention and land us on the pages of Entrepreneur and Huffington Post, and seated on the couch of the morning show – or maybe even Oprah! This is an episode EVERY BUSINESS OWNER must hear.