In this episode of The Pitch Room, Malia is joined by Priyanka Sharma, Head of Product Marketing at LightStep and co-founder of Wakatime to discuss content marketing and marketing function from the ground up in the early days of a startup.
Listen in as they discuss the importance of establishing the right corporate voice and setting targets for content cadence. Learn tactics like ‘narrowly defining a topic’ to support developers with writer’s block, or no writing experience.
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