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@rrhoover hey Ryan...great comment. We really want to make it easy for companies (apps and otherwise) use "data as content". To date, data has really been used for segmentation, but it becomes really powerful when that customized data becomes the content of the email.
The seed for the idea came at my last startup. We struggled getting engagement from our users, but when we started sending highly personal, dynamic daily emails, we saw great results (especially with enterprise 'decision makers'). BUT it was an internal engineering project that took way too long to get on the roadmap & to build. Plus, once they were built, we couldn't manage/optimize them without going back through engineering.
Long story short, that's the gist. We have been adjusting to some early use cases (especially with content sites - we now support RSS integrations), but are staying pretty much inline with where we started.
Segment emails and its contents only to certain users. By showing only relevant content, your digests will be impossible to ignore.You set the time and frequency, and emails are sent out automatically. Checkout the use cases section!
@LennsHu Not bad but I think I like the 3 astronauts on the thank you page a little more.
More evolution for us at Knowtify - just released our In-App notification center - InBox by Knowtify - you can check it out here: http://www.producthunt.com/tech/...
Thanks for the post @kwdinc - I'm one of the founders of Knowtify. We just released our beta last week, so happy to answer any questions. Fire away!
Happy to introduce the expansion of the Knowtify platform. We want all app makers to have single place to manage their automated emails to their users (for several reasons - more in this blog post https://medium.com/@Knowtifyio/t...). Happy to answer any other questions!
I really like the addition of transactional emails. Now I can make those look good. Loving the progression of this product.
I have personally used this product and it is aces. The use cases seem to be endless.
@mrdiggles I can't wait for the next iteration of the Yix digest! I love those animated gifs. I'd just like to be able to share the digest along with some form of discussion/collaboration.
Maybe you could have a landing page for each gif and have a meme contest to see who comes up with the best caption. Then the next day you show a new gif + yesterday's gif along with the winning caption and winner.
@duilen yeah buddy! We are currently re-working the GIF of the Day and would love to incorporate some of these ideas. We did a good POC but the GIFs are on lockdown and not sharable. Many changes coming.
Wow, nice to see Knowtify here.
I use it with Haptime.in (Weekly/Monthly emails are sent by Knowtify itself) and it's really a pleasure to integreate with. Straightforward api and fast to have all the system setup.
I couldn't thank @dskaletsky enough for creating it ;)
Good job guys!
One question though, @dskaletsky what are the next steps for Knowtify?
One thing that always bugged me was how to create even more engaging email by learning from the best & worst practice. Dunno if you have some plan on that line too. (much like the Mailchimp headline tester)
@andrea_sdl Hey Andrea - welcome.
Good question. Lot's of 'next steps' for Knowtify. Ultimately, we want to Knowtify to be the platform that enables companies to use data/information to send the "smartest", most personalized emails possible. So, in the very near future, that means robust rule setting within each email to make content highly customizable, inserting charts into emails as well as other ways to make emails more dynamic & engaging. A/B testing (as you mention) will come shortly after that :)
@dskaletsky Re: inserting charts into emails
Have you considered a @datahero or @visageco integration?
@techtidbitsme great question! We're actually planning on 'rolling our own' solution here. We've got a working prototype that is capable of inserting data driven D3.js charts into our emails but its going to take some work to get this feature into production. Hopefully that will be available in the next month or so.
I'd also love to check out @datahero and @visageco. Maybe we could get a quicker prototype out with one of these tools.
@duilen Might help you to 'weed' out what you do/do not want in your prototype. ;)
@techtidbitsme Yeah. Charts are a really sexy feature but they're also really complicated if you let them get our of control in a feature chasing loop. I'd like to start things off with a single chart that gives us some utility that isn't really doable with HTML/CSS. (at least not in emails)
So for the first chart I'm thinking it will be a simple line chart that requires the following data to generate.
1) Array of numbers. [34,25,64,12,34,44]
2) Labels for x and y axes.
3) From/To timestamps.
4) Line color and thickness.
If people are getting value out of that, we'll move on to the next stage and try something a little more ambitious.
It would also be awesome if we incorporate responsive design into our charts to show a more abstracted version with fewer details on mobile.
Heck yah. I've seen what Knowtify has done for a company I advise. Making daily digests so easy and targetable saves them big time while building relevance for their users. Highly recommended.
@jscheel Great! You can email me at derek@knowtify.io and I can give you a personal tour!
@duilen We are working on a daily activity email digest for a new product we are putting together.
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