Agreed - an important read

Great hunt @bopfger! Here's a recent chat I had with marketing guru Laura Ries who is one of the co-author of the book.. We dived into the essence of branding. Laura also shared additional ideas that emerged from her experience working with her clients on their marketing strategy. Podcast episode: https://www.producthunt.com/podc... @dberkowitz is right. It's such an important book. Highly recommended!

Had this book for years. The lessons and laws still apply today and we reference it in our Brand Consulting work. If you're in branding or marketing a brand or organisation - this book should be in your library.

This book has been one of the most influential during my brand consulting career.