Tern Eco — Powering circular retail

Here's the paragraph revised from the perspective of someone who doesn't work at Tern but cares about reducing retail waste and supporting SMEs: I came across this product after learning that Tern had won the Strive Innovation Marketing Grant, which focuses on helping SME retailers achieve their climate sustainability goals. This grant allowed Tern to tackle a critical issue: reducing retail waste, which currently contributes 10% of global emissions. As someone passionate about solving this problem without harming small businesses, I was drawn to this product because it aligns with the urgent need to shift consumer perceptions around the consumption of clothing, furniture, electronics, and sporting goods. Since 90% of retail businesses are SMEs, it's essential to help them grow without relying on new products. Tern is leading the way by transforming business models and redefining the customer experience to be more sustainable while ensuring these businesses thrive.