Let's make a PARTY TIME BUTTON! If you press the button: play music, change the colors of your Philips Hue and send a message to friends with "grab the beers, it's party time".

"Using a simple wizard, you can harness the power of various Internet technologies, such as HTTP, RSS, IFTTT, SmartThings, Twitter, Facebook, email, or SMS messaging. And we're building more choices all the time." I'm brainstorming ideas right now...

Would be cool to see this hooked up with a platform like @Zapier @wadefoster

Been using a similar setup with NinjaBlocks for a few months now. It's amazingly satisfying to deploy real-world buttons that do internet things. For a while, we had a live display on the wall in the office that was controlled by buttons near the sales team. It was completely stupid and the tracking totally could've been automated but there is something special about walking up to an actual red button and giving it a press.

I like everything other than the almost $100 price tag and the 60 days waiting time to ship (according to their website). Has anyone heard of anything like that that makes a sound? So it would be at the 'action' end of an ifttt recipe... Sample recipe: when a customer signs up, ring the bell :-)

Apple used to have a similar device sold in store—I believe it was Harman Kardon. It was aluminum, and probably USB, it may have also had a wheel and button together. I remember thinking it was beautiful and silly, what the hell good is a single button? Seeing this, it seems totally practical. Maybe I've learned more about stuff, or maybe bttn is pitched in a better way.

Want want want! @rrhoover There has to be some really awesome things to do with this at Point Of Sale.

@andrewpyott - no doubt! I want to integrate this with Yo so I can "yo" my friends with a fist bump. Let's make this happen, @orarbel!

this is amazing - how is this not at the top of today's PH chart??

Gotta love Finnish design

I wasn't really sold on the idea until I read the following example use case: "Sure: When a 6-year old daughter presses the bttn in the front hall, Daddy's cell receives the SMS message 'I am home! Emily (via button).'" The obvious Twilio integration there really opened my mind to the potential uses here, even in the office. Very simple but nonetheless interesting idea!

Refreshingly bright idea

If I'm not mistaken I believe @soffes was working on something similar with thebutton.co

@_ryangilbert ha well I had an idea for it. Posted it the same month they formed their company. Wonder if that's just a coincidence. Anyway, I'm a fan of the idea. Excited to try theirs when it comes out.

@rrhoover lots of potential combining the two products..!

sweet! i'm wondering if they will have different colours so you can differentiate the actions. edit: just downloaded press release and saw the different colours! i'm happy. Also putting logos on them for branding would be possible of course!

UPDATE: Just saw that they're officially now shipping. I freakin' love this product. It's like the Zombo.com of the Internet of Things.

I bought one, i never succeed to make it work, simplicity is great but the condition is that it has to work...

low cost version is to hack Amazon's Dash button http://hackaday.com/2015/08/10/h...

Really cool. Do you thin you could add LoRaWAN support like The Things Network gateway?