Here's the cool thing - the jewelry industry is OLD, and we're taking it online and giving it a new life where people can TRY their jewelry on before they buy it (3D Printing). Debeers are the diamond people, Tiffany's is the diamond engagement ring people, Teaman is the colored gemstone people.
@_nvs Good question - supply chain in some ways. We source directly from mines to give you better prices, and we function in a cloud like network. That means our reach is literally infinite. We're the "Warby Parker" of fine jewelry, so we want to engage with our customers in a fresh way online.
Mask Match