This is TapTapTap's follow-up to their top selling Camera+ app which sold over 12 million copies. The execution is top notch but what I found most interesting was the inspiration for the idea. It came from a trend and data they noticed in the sharing stats from Camera+. Here's a quote from their blog: "One of the most significant and revealing factors had to do with the realization that most people who share photos don’t actually make any edits to them once they snap them. We saw this right from our own sharing statistics and it was reinforced through stats about the most popular sharing services. Think about that for a second… Most people just shoot and share without doing a thing to their photos. And these are the photos that are actually shared. It goes without saying then that by far, the majority of photos taken are unedited, unfiltered, untouched in general. So why not attempt to make every photo you shoot look amazing with absolutely no effort?"