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Albane Flamant ツ

The Global State of PR — Everything you need to know about public relations in 2020

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What do public relations look like today? In collaboration with YouGov, Talkwalker surveyed 3,700 marcomms professionals to understand the trends shaping the sector. Here is what they revealed!
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Albane Flamant ツ
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The results are in! In collaboration with YouGov, Talkwalker surveyed 3700 marketing & comms professionals on the state of PR in 2020 - here are some highlights of what they found in this report ⬇ - 48% of marcomms professionals use social listening and analytics tools - B2C influencer campaigns are the most common globally, with PR pros in North America engaging the most with B2C influencers - To prove the ROI of their influencer collaborations, most global PR pros report on engagement rate (45%), potential reach (44%) and conversions to sales (37%)