Whether you plan to hire the intern permanently or not, a good intern can always benefit your organization in terms of marketing if not in terms of revenue. Remember that no matter how long an intern stays in your company, the name of your organization will remain on their resume forever. The quality of their work will largely be assumed as the quality of experience they have gained under the supervisors you assigned them to. This means, by hiring an intern with the potential to learn fast and grow, you can get more credit by investing minimal efforts. So the next time you're bringing on board the next batch of interns, get rid of the coffee-and-copy stigma attached to them, instead think of it as an early identification process for long-term talent for your business.