Sounds smart for both businesses and users. It has a bit of Klout feel for users who want to discover perks and incentives to go do fun thinks they like. Businesses throwing events that want to stack the deck towards people that are more likely to enjoy themselves can hand pick them through Surkus.

At first I thought this was something to get people at events to do periscope/meerkat steams to build up hype...but now I'm thinking it's a way to pay people of a certain demographic to show up and stay at events?