Native app-like, interactive experiences will soon be found outside of the app store paradigm and in the browser. The economics and business of apps will change in a big way.
This will have a massive impact on how and what sorts apps and app/web user experiences companies choose to deliver to their customers, and will also provide tremendous leverage to companies and developers who currently depend on app stores for distribution.
And in fact, may even obviate the need to build and distribute native apps in some cases.
Hello Tech Pros: Interview with Radoslav Stankov from Product Hunt