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State of Product Analytics Report
p/state-of-product-analytics-reportHow product teams use data to drive product-led growth
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Anya Pratskevich

The Guide to Product Analytics - A book of questions and answers from 25+ product experts

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We sat down with some of the greatest minds in product to build this foundational guide to product analytics—written by PMs, for PMs.
You'll find lessons on:
📈Driving engagement
📊 Measuring user drop off & retention
🚀 Supercharging your growth
And much more.

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Anya Pratskevich
Maker
👋 I'm Anya, Product Marketing Manager at Mixpanel We're so excited to share the first edition of our Guide to Product Analytics, a book of questions and answers from 25+ product leaders at some of the world’s most successful brands. From measuring DAU/WAU/MAU to defining the right retention metric, this guide is the blueprint for product analytics you’ll wish you had on your first day at work as a PM and will be just as glad to have on your thousandth day. Created in collaboration with our customers and product experts, this guide gives you a firsthand glimpse into how your peers are using Mixpanel, and shares inspiring tips and best practices from some of the best-known names in the industry. Lastly, we know you’re busy, so there are no forms to fill out--and we’ve broken down the key takeaways into 28 quick, easy-to-read questions and answers. Click to jump straight to any question you like, or grab a coffee and read from the start. Thanks for reading! 🙏 Anya
Carlos Gonzalez de Villaumbrosia
This is a really cool guide for Product Managers. Congrats team!
Jorge Jiménez
Such a great guide, guys! Congrats!
Robert Herrman
This is awesome! Thanks for sharing
Akio Bandle
Maker
Great work Anya and Mixpanel team!
Konstantin Vashkevich
Appreciate as a fan and user of Mixpanel!
Harsh Gelda
The interface of the site is absolutely amazing! It was a great experience surfing through the site. And don't get me started on the CONTENT!! The content is awesome! And too much helpful. Great Work guys! Totally psyched about the future of Mixpanel!
Taylor Margot
Can you share a PDF of the entire book, not just the worksheets?
Alana Tees
Maker
@taymargot Alana here from Mixpanel! 👋 Thanks for the feedback—there isn't currently a PDF beyond the worksheets because we plan to keep the content updated. The book is an evolving product, so with the current web format you know you'll always have the latest and greatest.
Prateek Keshari
This is gold! Great job