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SPECTACLE — Showcasing the best product videos, every day
Spectacle is a hand-picked collection of the best product & marketing videos on the web. See how popular startups launch their products using video. Search by filters, browse curated libraries and save your favorite ones into your own collections.
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@rrhoover there are quite a lot of them from @lonelysandwich and crew - if not all of them already ;-) We've been longtime fans. Maybe we should curate a whole Sandwich-produced collection on there! What do you think @adamlisagor?
This looks like an incredible resource for anyone in the product world! I look back and think that more often than not you come across these videos either through virality, or word of mouth. It's wonderful to see the team of people shaping some of the best content on the internet making it more accessible and discoverable to all! Way to go Sebastion and team!
@mrcntoine Yup, this is on the road map. For now we're featuring content coming exclusively from the brand side. But we're just scratching the surface and have much bigger plans for the platform, including linking the creative teams behind the campaigns.
Hi fellow hunters!
First off, thanks so much @kevin for hunting us! :) I’m @californyann, the maker of Spectacle along with @slhomme.
Why Spectacle?
You can have the best product in the world, but if nobody knows about it, what good is it? One of the best ways to promote your product is to make a video - ask Dollar Shave Club ;-)
So we started curating all the best product and marketing videos out there, as a source of inspiration.
What is it exactly?
The idea is simple: a place that surfaces the latest and greatest product and marketing videos on the web, updated every day.
Who is it for?
Product teams, marketers and makers looking for inspiration on how to promote and market their own products using video. But it’s not just launch videos, it’s also onboarding videos, customer stories, how-to videos, recruiting videos and much more. It’s also great for startup nerds like us who like to geek out about the latest product trends :)
What’s cool about Spectacle?
✓ Over 3,000 product and marketing videos featured
✓ Updated daily to reflect the newest products and trends
✓ Filers: search by category, use-case, topic, style, mood, formats...
✓ Video collections curated by influencers
✓ Save videos to your own collections and share with your team
What’s next?
This is our MVP so there already are a ton of things we’re thinking of adding and improving but we’d love to hear what you think and what would make it better :) Enjoy!
@basicbonsai Hi Nancy, that's "Spectacle". We used StartupVideos as our prototype name, but as much as we loved that name, it felt too restrictive: some of the videos we curate come from big (mostly tech) companies that we can't quite call "startups" anymore! Anyhow, I see that we left the old name in a few places, we'll update those right up to avoid any confusion! Thanks for the catch.
Hey everybody. Seb here, maker of Spectacle. One thing @californyann didn’t mention is that this was a resource we initially built for ourselves at Thinkmojo and then decided to release publicly after many of our clients, collaborators, and friends asked if they could use it too. We used to have a super primitive version of it years ago, called StartupVideos, which we couldn’t maintain because of our agency growth. We decided it was time to properly invest in this product and fill a burning need for product teams. We hope others come to appreciate it and love it as much as we do. We’ve been working on this for over a year and are excited to finally get it in the hands of fellow makers.
One note: for now, our team is doing most of the curation but we already started involving trusted teams and individuals to help with the curation effort. In the future, we are considering automating that process with some type of upvoting system.
In the meantime, we hope the site helps you find inspiration and is a big help in starting your next video project. And if you think there’s a great video that we missed go ahead and submit here: https://spectacle.is/submit
Great idea! I work in advertising and I really see use in this platform.
A suggestion: maybe it's interesting to add case movies. The biggest creativity award show in the world, Cannes Lions, has a website that collects all the case movies (https://lovethework.com/), but their prices are ridiculous (€1,248 / year for one subscription). Coming to think of it, it's absolutely bonkers that they charge you that much just so you could watch advertising.
@tijs_dejonckheere that's a very interesting idea, thanks so much for sharing. I think we'll seriously look into that!
Congrats on the launch! It seems like a great list, I already found quite a few interesting videos to get some inspiration from. :)
@guillaumebardet Thanks @guillaumebardet, excited to hear that. We'll keep adding a tone more great videos daily :)
Really can't believe this didn't exist before. Great work @californyann and @slhomme!
@caseyfulgenzi thanks! We've been thinking about this idea for years now and I too was amazed that nobody had really built anything to address this problem in that time period. So we decided to take matter into our own hands and build it. Still a lot more needs to address but we're working on it!
Finally! A place to find solid inspiration for product videos with great tools for collecting and sharing videos with clients, vendors, and internal teams. Highly recommended for anyone in video production or startups looking for video inspiration for their own brands.
Pros:Excellent concept and great execution. Looking forward to seeing where this goes!
Cons:Wish I had this years ago!
Thought this would be lame, but it's great! Is the name a reference to Society of the Spectacle?
@school_4_ants haha! Better this than the reverse. What made you think this would be lame? I'm honestly curious. Feels like something we can improve for our next product launches!!
The name is not related to the Society of the Spectacle. We did wonder however if anybody would think that.
@slhomme It may not be intentional, but it is definitely related. Have you read the book? The core premise is that our civilization is "controlled" by means of imagery which is manufactured (i.e. advertising, propaganda, etc) and disseminated/installed into the minds of citizens, at which point it becomes a frame of reference about how to act, think, etc, and that this imagery-delivery-system which is referred to as The Spectacle, becomes semi-self-aware, or at the very least, adapts to changes in cultural conditions. So your site is in some sense the direct embodiment of The Spectacle.
Reason I thought it would be lame is that I work in advertising and the last thing I thought I'd want to do would be spend time on a portal for discovering even more of it...but actually the content on the front page is top-tier. I suspect curation will be key. If it gets "gamed" it would lose its appeal.
@school_4_ants I haven't read the book, but it sounds very interesting, I'll check it out for sure. Thanks for bringing it up, I can totally see now how you'd think it could be related!
Ohh, ok I see what you mean about not wanting to see more (average) ads. We're totally on the same boat. Our goal is to only show the very best, the most creative videos, the ones that push the boundaries! Not only for "promotional" videos, but also for onboarding videos, how-tos, explainers, etc. Like you said, the curation is key! It's definitely going to stay the priority over time. We'll always only select "la creme de la creme". We think the curated "collections" will also help a lot with this. We want to help ad agencies, video production companies and businesses see what's best in terms of video production/marketing and help everyone raise the bar in terms of quality and creativity.
This will definitely be a go-to source when jump starting product design and marketing efforts.
Pros:Great for product and marketing inspiration!
Cons:Would be very interesting to see breakdowns of product videos by industry experts.
Can't see why this is placed in the social media category. Really unrelated.
But otherwise it's a really good collection of product videos. Pretty inspiring!
@florin_muresan social media is a major avenue for brands to use video and promote their products. More and more marketing campaigns are designed for mobile-first experiences utilizing video produced and formatted specifically for social channels. In that sense I think it's relevant to categorize this as a social media tool too.
Keep the content coming!
Pros:Awesome collection of product videos!
Cons:None, so far.
It's going to be great
Pros:Finally! A much-needed curation of the best in product launches, videos, and content. Thank you
Cons:Just needs time to grow, but I'm confident it will take off
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