p/sparktoro
Instantly discover what your audience reads, watches.
Jason Demorest
SparkScore โ€” The true influence of any Twitter account
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Find the true influence of any Twitter account

Replies
Ryan Hoover
Just ran my stats (the full report includes a lot more than this): I'm curious how the volume of tweets affects these rankings. I would expect to see those that tweet more to depress engagement per tweet on average as the Twitter algorithm will only highlight 1 or 2 tweets in the "what you missed" section. Measuring engagement based on the number of impressions (not followers) would be a better measurement of "twinfluence" (sorry... terrible pun).
Chris Messina
Top Hunter
@rrhoover you scored a 58 and I got a 55. Does that mean we both earned F's?! ๐Ÿ˜‹
@rrhoover just did mine (but cant include pics in a reply on the mobile app). I like the comparison of engagement to others with similar followers. Would be cool to see what gets engagement for them / not just the obvious tweets which get engagement
Massimo Chieruzzi
The "related accounts" tab is what surprised me the most. Even tho' I'm not very active in twitter it did an amazing job highlighting related accounts that were extremely relevant! Great job @randfish & @caseyhen. Are you already planning an API for this? Lot's of integration opportunities here!
Hannes Johnson
I like the Engagement Score. Especially since mine is much, much higher than my SparkScore ๐Ÿ˜‰
William LeGate
I'd love to hear more about the methodology behind the scoringโ€ฆ I got a 93 which seems awfully high given scoring on other analytics tools like SocialBlade.
Kevin Strasser
Rand...nicely done I like the UX and design of it a lot. I do have one major suggestion -- I would consider killing or diminishing the verification bump in your scoring. Verification in today's Twitter offers little to no consistency. You will see people who have blogged a few times for HuffPo with a few hundred followers have a blue check over someone with 100K followers & engaged following and 10 years of tweets with nothing. It is senseless and also seems like it has become politicized as well making it more senseless. I have 56K followers, 10 years of pretty good tweets, am a published author, and have done Twitter marketing work for hundreds of famous musicians, entertainers, politicians, and business leaders. I also founded three innovative SaaS businesses that focus on Twitter. No blue check for me either...
Haydar ร–zkรถmรผrcรผ
They do not have any similarity with Klout. My Klout score was 79, Spark score 31. They must change the algorithm, it's not about engagement rate or RT number. Influence rate must not ask how many retweets, it must ask who retweeted.
Alexandre Giess
Transparency builds trust and confidence, making a tool like this one more likely to be used. As a marketer, I would want to know then which influencer matches the best with my brand's target audience so I can optimize my outreach program efforts and marketing spend accordingly. This is a good first step in moving away from murky influencing to brand affinity. It reminds of my past life using affinity matrixes to help brands assess sponsorship opportunities. https://drive.google.com/file/d/... Looking forward to the release @randfish @caseyhen!
Nihal Hassan
Yup! Damages your self esteem. Great product though. The world has too many self-proclaimed influencers and a score like this helps. Might be the social media version of the Moz DA.
Justin Johnson
The only thing disappointing about the app is that Iโ€™m not incredibly influential on Twitter! Otherwise pretty interesting - at first I thought it was another Klout, but it seems to offer a lot more valuable info. And coming from Rand Iโ€™m confident it will only get better.
Sam Jacobson
And with Twitter removing all the fake bot accounts. What will happen to scores?
Jignesh Gohel
Finally this product is launched, Just tried it and looks promising but would love to see other social media tools. @Rand Will you share more information about other social media accounts integration?
Sanjay Banerjee

really good product

Pros:

very good

Cons:

depends on acceptability by others

Romain Violleau
Very interesting product for social people focused on Twitter ๐Ÿ‘Œ Great job guys!
Erick Barron
I've been following Rand for years on moz blog and whenever I see his name, I know I'll get something of high value. Congrats on the app - I'll try it out when I'm home. ๐Ÿ˜Š
dmitrizzle

Iโ€™ve tested the beta product some time ago and found it to be a tool that could be incredibly useful. Would love to see a mobile version of it. Anyone who uses Twitter should give this a try at least once.

Pros:

A tool with a lot of potential value to pros and part-time Twitter fanatic. A lot of hard-to-get stats and research tools.

Cons:

Some values can benifit rom refined calculation/ formulation.

Ganpat Sherawat
Best of luck Rand ๐Ÿ‘
Deb Mukherjee
Pretty good. But, more insights are needed. For e.g. custom suggestions on what can be done to improve the score.
Davis Baer
@digitaldebdut What exactly do you want them to tell you? Be more interesting? Tweet better content?
Veronika

Really love that Rand took the initiative to bring back a tool that's similar to Klout but better. I'm looking forward to seeing them develop the next versions to include more social networks. ๐Ÿ‘

Pros:

Fun new way to see how you are doing on Twitter

Cons:

You are likely to score low if you are an average Twitter user and not an influencer

David Hunter

I woke up to the PH email telling me how Rand Fishkin launched SparkScore and I went right for it because the man only makes quality products. He's got an excellent BS detector, so I trust his work.

Sure enough, I land on SparkScore and find out my score is a "4" out of 100. With previous influence scoring apps, my score was in the 70's. That's so wrong! I am a business owner living in Pennsylvania - I should never have risen to the "70+ category"! One of my clients is a 94 (international sports figure), another is a 69 (writer for a national publication). These are both logical scores as well. After just a few hours I can already tell SparkScore will become the de facto standard for influence rank.

I also very-much appreciate how the oAuth is not overstepping on the permissions:

The application WILL NOT be able to:

+Follow new people

+Update your Pprofile

+Post Tweets for you

+Access your Direct Messages

+ Change your password

Thank you, Rand, for making something real. SparkScore seems like it's going to be great and I can't wait to see what the future holds.

Pros:

OAuth does not over-step. Plus, my score is a 4. Nice and low as it should be - I love that.

Cons:

None

David Hunter
I love it. My score is only 4, and that's perfect because if I was going to score my Twitter profile I would have given it a 4 as well. Great work Rand & team :)