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Spacewolff — P2P marketplace for ads. Turn excess space into ad space.
Spacewolff is a peer-to-peer marketplace for ad space. Anyone can list any type of space for ads, and businesses looking to advertise can place ads with users directly. Think of Airbnb, but for ad space. Users are monetize all types of space, ranging from stickers on laptops and balcony signs, to radio ad space in nationally ranked programs.
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@rrhoover no, but I'll give anyone from ProductHunt a discount on my arm tattoo. 10% off, but I can approve or deny the tattoo :)
Sorry, but the tattoo part is unethical IMHO. Lots of ppl are struggling and would do it in a pinch because of those hard times. I know it's marketing the rest of the product and idea, I get that, but how many homeless would get a tattoo ad for 10g? Just worth saying. I like the rest.
Since the marketplace is still a bit small, a "custom" option for advertisers would probably be a good way to onboard new businesses and to capture clients that are searching for areas that don't have options yet. You could even trigger it to show up when zero or limited results are found.
Side note, design is excellent.
Pros:Innovative approach to the existing stodgy marketplaces that exist.
Cons:Difficult space due to regulations but it sounds like the team is equipped to tackle them.
Missing a huge opportunity in the social media market/creator space on platforms like Instagram and YouTube. I’d love to just have a set rate to post something to stories or sell an intro in a YouTube video etc. this would be much easier to scale as well. But love the idea of space wolf! I had the same idea at a restaraunt and wondered why they weren’t selling ad space on cups, or heck all the chairs, or even utensils 😂
@trellwest hey! We actually do have social media as mediums. We don't have YouTube yet, but we've built in APIs for Twitter and Instagram for our space owners to be able to list ad space there too. 😄
Really like the idea, congrats on launching @mbrwolff. The chicken and egg problem of marketplaces is always challenging to crack, how were you guys able to get started and which side (sellers vs. buyers) are you most focused on at the moment?
@jrwallenberg thanks for the upvote. The chicken or the egg problem is tough. The markets we're focusing on all share the same audience/market, so that makes it easier. We're concentrating now on building our inventory of space owners and ad spaces, but we're noticing also that users are selling ad space to fund their ad campaigns, so they're effectively acting as both "sellers" and "buyers."
@mbrwolff Cool - great to see that both sides are helping each other. Thanks for answering!
@dean_glas thank you! I had a startup before that was a transparent TV (pretty cool). Towards the end, I wanted to finance the manufacturing, so I went to local nail salons and asked if I could pay them to hang the TV in their window. I then went to local yoga studios and juice bars who shared the same audience, and got them to pay to advertise on the TV. The concept took off! I quickly realized that my product wasn't solving a problem; I was. Small businesses don't know how to advertise. And, I was monetizing the excess space of the salons, so the space was cheaper. I took a step back and decided the best way to scale would be to create a marketplace that both aggregates traditional ad space (such as newspapers and TV) and crowdsourced ad space, creating a one stop shop for advertisers and automating the ad sales process.
Great general concept! I like people's balconies and apartment elevators ideas.
However, what a shame the set of offers is so limited regarding body ads. I would accept a tattoo on my forehead for $10M or a permanent repaint of my favorite pet for $500K. Seriously, the idea is good but what a crazy world. Are people not worth than ads board?
@n_events thanks for your question. Thankfully, I'm a lawyer with my masters in real estate. There are some issues with displaying signs, but it varies by county and also a lot of landlords prohibit it. We have found some workarounds, but it also varies township by township. Our lawyers routinely check our marketplace to make sure the ad space is actually sellable, and then we'll let our space owners know if it's not. We do plan on lobbying in the future, as we believe people should be able to do what they want with their property, so long as it isn't offensive to others.
@n_events Great question! I've been through this struggle before as an artist and getting approval for murals that beautify the neighborhood.
I love the concept of this - really interesting to easily get local ad space at a reasonable price
@scotty_bowler thanks Scott! We built the site focusing on users who want to monetize excess space first, then second for users who have a business that already sells ad space. We find the second has lowered their prices because they can cut out the cost of ad salespeople and the markup of media buyers to the end user.
Ethical blockchain technology needs to be applied.
Pros:We can do what we want with our bodies.
Cons:Might create pressure for people to comply with a new norm of using your body for profit.
It's an interesting idea. But what happens if someone purchases a permanent ad on your forearm and you die the next day? Do they get a refund? 🤔 Or the ad moves to your tombstone? Sorry if that got a bit too dark.
@hristiyandodov Great question. To be honest, we haven't had to face this issue yet. Like any "dispute," it's going to be a case by case basis. Our advertisers see the PR value of tattoos; it's not necessarily the human billboard aspect. That being said, I'd image that the advertiser would get even better PR if the person got the tattoo and then died =/
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