@maccaw has a nice writeup about his new project here: http://blog.alexmaccaw.com/sourcing

@maccaw - profitable already? Well done, sir. How are you getting companies on board?

@maccaw - although we're not focusing on growth with Product Hunt, content marketing (btw, I dislike that term as it sounds somewhat disingenuous) has been a strong acquisition driver. Do you have any tips to share with other founders? How do you come up with topics to write about?

Welcome, @maccaw! Building a product for a two-sided market, which side has been more difficult to gain traction in (companies hiring or those looking for work)?

Ahh, I missed that. My bad! @maccaw - You're charging $95/mo. How did you decide on this amount and pricing model?

@maccaw really interesting to hear about the pricing. At the SFbeta event last night which covered HR products, I found that there are a lot of these "automated sourcing" products, but as you said, hadn't heard of many of them.

Interesting! Added a link to EnginApp (definitely different - but related).

Awesome to see Sourcing.io on Product Hunt. We're trying to create the kind of recruiting tools we always wanted when working our last jobs at Twitter and Stripe. If you've got any questions, ask away!

For example, I can share with you some of the drafts we're going to post over the next few weeks: * An engineer's guide to US visas * Elasticsearch primer * Why startups should choose B2B business models * A startup's guide to recruiting * The rise and fall of technical debt Plus a bunch more. To be honest content marketing (or blogging), is one of the most fun ways of growing your business.

So we made a decision to drop the sales model, lower the price, and introduce a credit-card form for self-service signups. Our existing users would be given seven days to upgrade to a paid account, or be deactivated. In retrospect this was by far and away the best decision we made — indeed, we should have made it much sooner.

So far the uptake has been terrific. Pretty much everyone running a tech company has this problem, and they're willing to try anything. Two months in, and we're very profitable.

We essentially just choose topics that we'd be interested in reading about ourselves. I think there's a lot of scope for good articles around best-practices and advice in the recruiting arena - it's a fairly neglected topic.

We initially priced the product at $999/month, the same as our competitors. However, what we soon realized was that nobody knew about our competitors, let alone compared us to them.

In one meeting with a VC firm, where we were hoping to sell to their portfolio, they bluntly told us there was no way they'd be paying that. They really liked the product, but the companies in their portfolio couldn't afford the expense.

Well we're not really building a two sided market here, only one sided. We don't ask developers to sign up, only index their public work. As you can imagine, this makes our job considerably easier.

That said, we do want to build out the other side of the product and let developers sign up and edit their profiles.

It's a combination of networking, direct sales and content marketing. Since we're going for self-signups, and the price point is fairly low, we want to optimize for the third - content marketing. As such, we've built a blog and writing pieces that aim to be interesting to our target audience - startup founders and recruiters: http://blog.sourcing.io/

@plc Absolutely! While I can't talk about specific clients, we've had a lot of success and recruiters love the tool.

Sourcing.io is relaunching today (12/1/15) with a refreshed dataset and lots of UI improvements. We're also offering the Product Hunt community an exclusive and time-sensitive 20% discount at signup: https://www.producthunt.com/tech...

@maccaw how does sourcing.io stack up against entelo / talentbin? What do they do better than you that they'd say justifies the price difference?