Subscribe
Sign in
The Life of a Social Media Manager — Discover their past, present, and future
The Life of a Social Media Manager is an analysis based on 300 survey respondents and 11 interviews with social media managers. The study is a collection of statistics and quotes and covers multiple topics: education, tasks, goals, challenges, satisfactions.
14
Replies
I'm so happy to see how well this turned out. I know @theodora_stanciu put a lot of heart and soul into this so kudos for creating such a thorough study on what the life of a social media manager is all about.
The insights from this report sparked some long and eye opening internal discussions about what we do and where we're heading. Highly recommend!
Congrats @theodora_stanciu ❤️ This research is really helpful for social media managers and social media lovers like me 😳
💪 10 months of work
👩💻 300 social media managers surveyed
🎤 11 experts interviewed
👉 3 chapters
📊 1 report
This study will help you understand the good, the bad, and the ugly of a social media manager’s life.
Here are some key findings:
📌 Social media managers’ primary tasks are creating content (50%) and strategies (45%).
📌 Their goals are to increase brand awareness (85%) and grow the brand’s audience (75%).
📌 Social media managers’ challenges are generating engagement (65%) and publishing engaging and unique content (49%).
📌 Instagram is the most used platform (87%), followed by Facebook (73%).
📌 50% of the respondents rated their job performance as good.
If you have any questions, feel free to ask! 😊
Socialinsider