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PackDog — About.me for Dogs
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Stuart McCroden
Tagline isn't 100% accurate. It used to be just an about.me for dogs, but a while back they added posts. Example with my dogs: http://packdog.com/post/KN0Vt
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Hunter
@johnhenrymuller Yeah I wasnt sure how to define it and that was the tag I thought hunters here would click :-)
As I said, I've seen a few people take a run at this space (although this is by far the best execution I've seen). There is a serious money opportunity on the pet food and services side so I can see the business case.
The thing that is fuzzy for me (pun intended) is the pet owner side of the equation. Can you convince enough dog owners to consistently use something like this? Or maybe you just need me to create the page and that's enough? I am interested in understanding the long term usage aspects of this product.
@jlax Excellent point. (And pun.)
We know people love posting content about their dog. We just released an early version of our iOS app to help with this daily use: http://packdog.com/app
We also know people love looking at this content. We've noticed people love looking at dog roundups. (So we made Snack, a daily dose of dogs: http://snack.packdog.com)
Most importantly, we are curating community around how people are already organized with dogs (breed/location/etc). "Packs."
Our hunch is that these motivations (extravertism / entertainment / belongingness) will bring people back daily.
Hunter
@jlax I'm guessing John would answer-- Community. Take a closer look at the site. It's about meeting other people who have the same breed you have.
Here is my dog
http://packdog.com/karl-4
The onboarding and design are excellent for this product.
@jlax Thanks :) I wrote about it here: http://johnhenrymuller.com/bette...
I agree with @jlax: Very nice design and signup process. Here's one of my two beagles: http://packdog.com/huckleberry-9 (Will add 2nd dog shortly)
It's a really well executed web app!
Everything is beautiful and the whole experience is really well thought.
I especially enjoyed the welcome emails and how they include my dog to a pack. Well done @johnhenrymuller, well done.
@gregoiregilbert Thanks! @pack wouldn't be a thing without: @megancasey @jmhobbs @alexpgates @paulgraff
@johnhenrymuller I obviously meant kudos to the whole team! cc: @megancasey @jmhobbs @alexpgates @paulgraff
Hi there! Pack is for people who love dogs.
Before founding Pack, @megancasey cofounded social content platform: Squidoo (acquired by HubPages) with Seth Godin. At Squidoo, Megan saw first hand the magic of dog content. Dogs are incredibly popular for both consumption and creation. Plus dogs are the best. Dogs are family.
Hunter
If my dog ever has a website, I know just where to go :-) Here in TLV we have a Cavalier meetup!
Note to self - never share dog websites with wife during work hours.
http://packdog.com/lily-144
