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Slinger — One home to discover and share the best vertical videos
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@andypngr Snapchat has many limitations for creators to create any type of vertical video you want. Slinger isn't trying to play in the space of content creation tools. We want to be the one place where all of those videos live on forever.
Snapchat lacks a place for people to truly discover new content creators and build a following. There is also very little incentive for content creators to invest time into creating content because it's always destroyed after 24 hours. Snapchat has also threatened many of its creators who were hacking the app to upload creations made outside the app. They've deleted many accounts of creators who have uploaded to Snapchat causing those creators to lose their audience. A lot of upcoming creators depend on that audience to make money via brand deals. On Slinger, **you can only upload**. We want to create an environment where creators thrive and feel like they have a home for their videos. We have a lot of respect for Vervid. We've been watching since day 1. Vervid looks like they may be spreading themselves too thin by building a product that has too many features. We built Slinger to be as simple and straight forward as possible. We've been building Slinger from day 1 with the creator in mind, first. I'm lucky to be the oldest story teller on Snapchat snapping since Jan 2014. From day one I've been thinking about Snapchat from a creator / entrepreneurial perspective and Slinger is the epitome of what is missing for creators.
We think there's going to be dozens of vertical video creation tools that emerge throughout 2016 and we have some big plans in the future to integrate with them :) .
@chriscarm great explanation! Thanks! There is a definite need of a home for vertical content.
Agreed on vervid. Snapchat definitely has it's place though.
Looking forward to seeing where this goes!
Hey guys, John here, founder of Vervid. Just wanted to quickly chime in here. Chris has been poking around silently on our platform over the past year, and our only regret is that we didn’t reach out to him when we first saw him pop up in our analytics. He’s got a great following on Snapchat, and together with our design and development team I think we could have created something fantastic collaboratively from the beginning. (Slinger + Vervid, anyone?)
The main difference between Slinger and Vervid right now is that, while we were first to provide a place for people to upload their Snapchats natively and have them live on in legacy, we’re much more focused on original content. 90% of the videos on Vervid were created using our first-of-its-kind editing tools, which took months and months to get right. Our editing tools are precisely why Apple featured us as a Best New App in over 30 countries. (We know this because we got this feedback directly from Apple.)
The strength of Slinger is in its simplicity and straightforward message — it’s there for you to upload your old Snapchats so you can archive, like and share, which is really compelling. It’s simple, straightforward, and the use case is clear. Chris, again, has a great presence on Snapchat, so he's been able to get his fellow Snapchatters to do exactly that. There's power in having an audience!
The strength of Vervid, on the other hand, is in its sophistication as an editor, as well as it being a place to archive all those casual videos you’re shooting with your phone held upright. We didn’t build Vervid as a response to Snapchat; we built Vervid as a place for those of us who shoot videos on our phones vertically (and it turns out the majority of us are doing that using our native cameras.) And yep, you can upload (and even edit) your Snapchats. Our point? Get that HD vertical video content off your camera rolls (it’s really heavy!) and let us store it for you to edit, archive and share in HD. While Slinger is specifically a place to store your Snapchats, Vervid is more of a YouTube for Vertical Videos. (See the difference?)
These are two very different platforms with similar messages: Let’s build a place for Vertical Video to live on in legacy. These have been our speaking points since April 2014, and we’re proud to say we were truly first to build a platform specific to the preservation of HD Vertical Video. (Check out our on-camera TechCrunch TV interview here if you haven't seen it yet https://youtu.be/3hyo5j1dtBY)
Though their speaking points are nearly identical to ours, we're really happy to see their product turned out totally different, and we wish the Slinger team the best of luck.
Vertical video used to be the most frustrating thing on the web, but people really don't want to turn their phones sideways. According to Evan Spiegel in this Adweek article, advertisers on (Snapchat) see a reported nine times more engagement when their ads are vertically oriented.
Looking forward to answer questions all day today! Slinger has done just over 200k seconds of video watched in first 24 hours
@rish_says @chriscarm They shouldn't be. Hmmm. Want to email me? Chris@getslinger.com :D Will try to figure it out!
Hunter
@rish_says @chriscarm that is because you need to enable your sound with the button on the left. (sound on/off). I had the same problem, perhaps this might solve it?
@rish_says Make sure the ringer isn't on silent, we are aware of this bug and will be fixing in one of the upcoming updates. :)
@rrhoover Thanks for watching my Snaps! I love yours as well. I can't wait to see them on Slinger! Portrait / Vertical Video is for sure the next wave in video content creation and consumption. Snapchat did a great job of starting the vertical video trend, but it is first and foremost a platform that thrives off of disappearing content. We really think Slinger is a complement to Snapchat in that we are a "gallery" where the best content can live on forever, and Snapchat is one of many forms of "paintbrushes" that allows people to create vertical video content. Snapchat, Hyperlapse, Boomerang, Meerkat, Periscope, and SwapFacesLive are all "paintbrushes” or tools for creating incredible vertical video content; Slinger is the one central home where that content can live and thrive forever. If you check out Slinger right now, you can see that all of the top up-and-coming Snapchatters are posting all of their old stories that they’ve invested thousands and thousands of hours into creating over the past two years. Imagine if Picasso’s paintings were destroyed every 24 hours – we wouldn't know who Picasso was today. Slinger is going to birth the next wave of Internet influencers and we couldn't be more excited to be a part of it!
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