The UI is very similar to Hipmunk (my go-to for booking travel). cc @alexisohanian I noticed they link to Kayak and Hipmunk, deep-linking to the results for for the same search query (e.g. SFO to PDX on 5/1). Clever. Reminds me of how Amazon promotes 3rd party merchandise with their marketplace and on-site advertising to encourage users to turn to their site first to make a purchase.

cc @daveambrose, our resident travel startup expert. :)

@rrhoover Appropriate you should tag @alexisohanian - I noticed this on Reddit :) http://www.reddit.com/r/LifeProT... The idea is you're trying to get from A->B. There are often tickets from A->B->C for a lot cheaper, if C is a less popular city than B. Alexis is right though, it's definitely for those putting price over convenience.

Pretty neat, as I have a few friends that have traveled this way to save a few bucks. That's one end of the sprectrum. On the other end, I've seen friends do what's known as "mileage runs" which isn't to get the best rate BUT rack up points - the same value prop of SkipLagged to gather more miles.

United and Orbitz have filed a lawsuit against them. Will be interesting to see how that turns out http://www.bloomberg.com/news/20...

@alexisohanian Adioso is my fav. for upcoming travel startups. There is lots of bright ideas. Cogratulations for you and your team. I will also invest a new travel startup. The team is working for a year. We have lots of smart ideas. Our vision is to develop the best travel site. Keep in touch @ozguralaz linkedin.com/in/marketallica

Interesting. At first glance, the search results I got were very agony-full, but looks great for price-sensitive customers. I'm also an investor in Adioso.com as well as stockholder in hipmunk from my time launching + running marketing/brand, so I'm really just excited to see *any* innovation in travel search. Kudos to the skiplagged team, but I'm still a devoted hipmunk myself :)

Agree with @rrhoover about UI being similar to Hipmunk but the pricing is much different on many (not all) flights I've used it for relative to Hipmunk or Kayak. I havent found it to be much more difficult to use from a convenience standpoint either. I do know that my friend booked a ticket to Rome last week on it from NYC for $432 when the comparable ticket on Kayak was $2500 so not sure its only for "super price sensitive folks"...