Sigstr
p/sigstr
Elegant email signature marketing for 1:1 communications
Mike Preuss
Sigstr Signatures β€” Complete control of employee email signatures
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Replies
Ben Tossell
@danhanrahan8 - Hey Dan! Can you tell us about this product? And what was the development process like?
Dan Hanrahan
@bentossell Hey Ben! Thanks for the awesome question. A super simple tool to keep the employee signature on-brand was top of mind at the outset of Sigstr. We always ask marketers: "Do you view the email signature as a marketing opportunity or a branding challenge." Three ways they answer: 1. If the signature is a marketing opportunity, Sigstr Campaigns is a simple way to inject clickable images into the signature. 2. If signatures are a branding challenge (old logos, bad fonts, personal quotes, etc), then Sigstr Signatures is the right place to start. 3. Both are important. Perfect, we think it's a 1+1 = 3 opportunity. We launched campaigns first and have been in private beta with signatures until today. The hardest part in developing Sigstr Signatures has been to maintain the simplicity of the UX. It has to be uber-easy to manage signatures and campaigns for both the sigstr admin, often the company marketer, and the end-user / company employee. We think we nailed it, but we're always looking for ways to improve, so please check it out and send along your thoughts!
Ben Tossell
@danhanrahan8 thanks! Is there a better landing page we can add? - Just sends a user to directly sign up without being able to check out the site?
Ben Tossell
@emilstahl duhhhh 😜
Kelly Kuhn-Wallace
@danhanrahan8 If I worked for a gigantic multinational organization, I would want to a/b test the sigs & content. Just sayin. πŸ˜€
Dominic Esposito
Does it work with Outlook?
Dan Hanrahan
@domjespo Hi Dominic, Sigstr has been built with Outlook and Gmail integrations at the top of the list. We have lots of customers using Sigstr in other email clients (Airmail, Thunderbird, Apple Mail (iOS and Mac) as well. If you dig in and have questions, we're all ears.
Eric Prugh
Pretty great product, and easy to use! Nice work!
Dan Hanrahan
@eprugh Hey Eric...Thank you! Really appreciate the shout out! If there's ways we can be better, we'd love your feedback.
Douglas Karr
We've been using it for a few months now and it's fantastic.