Kevin William David

SendPulse - Increase newsletter open rate with artificial intelligence.

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Kevin William David
SendPulse Artificial Intelligence makes e-mail marketing better. SendPulse creates a behavior user profile for each subscriber based on their communication preference, timezone, content, layout, product purchases and many other unique data points. The user profile is than used by the AI platform to not just create the best experience for each user, but to also understand user behavior in groups with lookalike audience. Using dynamic grouping, the AI platform is able to draw a fuller picture of user predictive behavior and create content with best monetization potential.
Bogdan Su
Looks like a great tool. Btw, do you use any email enrichment service (i.e. clearbit.com) for personalization or all the data is collected by you?
Konstantyn Makarov
@bogdan_su Bogdan, thank you for your question! In addition to traditional segments that are based on the data you have about users you can have segments that are based on user behavior. You can also combine traditional segments and behavioral segmentation and create your own very specific groups of subscribers..
Ihor Shevkoplias
@bogdan_su Thank you. Clearbit looks very interesting. Do you know other good sources of data about users? P.S. I checked out your project, very interesting idea. I had been an avid game player in the past and would love to check my stills :)
Vinit Joshi
@shevkoplias You can also check out FullContact...they are similar to Clearbit
Ihor Shevkoplias
@vinitjoshi8 Thank you, FullContact is an interesting service! I will have a closer look at them.
Bogdan Su
@shevkoplias another one that I know is FullContact, but you might check this Quora thread https://www.quora.com/Are-there-... for some more P.S. Thanks for the kind words about Mobalytics=) What games you were playing?
Avinash D'Souza
Sounds like a winner if they get it right! *fingers crossed* What behaviour patterns within user groups is the AI trained to recognize? Does the AI make content/engagement suggestions based on these patterns? Even as a classic ESP solution, looks pretty sweet as an offering compared to what's out there...it's definitely the only product I've seen that bundles marketing+transactional+notifications. Pricing looks fair too. Couple of follow-on questions: 1) It looked like the dedicated IP was being bundled for free with the SMTP offering. Is that correct? 2) Do you provide an IP warmup facility?
Ihor Shevkoplias
@avinashdsouza Thank you for your comment and interest in our product. We discover user interests from the recent reactions to sent newsletters - how they read and click. Then we also try match what they do on the sites where we have subscription forms and tracking pixels. It's the first stage. On the next stage we plan to automate some parts of AB testing and content personalization. I'd love to hear your opinion, what user groups you think are important? What suggestions would you like to have - related to improving clickthrus, content or design? As for your question about the SMTP offer - 100K emails are "pay-as-you-go" plan and it does not include a dedicated IP.
Jen Lee
@shevkoplias This looks like an awesome tool. I'm curious about the data you get from the subscription forms and tracking pixels. Would these sites that you track be interest-specific to the user?
Ihor Shevkoplias
@jenleeny The sites where we collect this data are the sites of the specific SendPulse customers. So, if you sell fashion wear, it's all about it, and not about say cars or electronics.
Manana Samuseva
This is crazy, cool idea! I was literally discussing this exact concept with my team a few weeks ago. So happy to see someone made it. Actually founder convinced me to try SendPulse and to start sending out newsletters. Simple interface & amazing crawler. Before you start using the API Platform, I have a few questions, I really like AI and personalization in the beginning. How did you build it? How is machine learning done? Based on what kind of data? Can you tell more about what it took to develop this tech? AI for Email+SMS+PUSH - Are you planning on expanding? Do you’ve localization for Brazilian Portuguese & Spanish (Latin America), Chinese, Korean, Japanese, Indonesian (ASIA)?
Ihor Shevkoplias
@manana_samuseva We are a global startup, based in US & Europe, and focused on Europe, Asia, Northern and South America ( absolute priority - BRICS, APAC and MINT countries). Therefore, SendPulse will add Italian, French, German, Turkish, Simple Chinese, Indonesian, Korean, Japanese, Arabic, and by the way, Spanish (LatAmerica), Brazilian Portuguese localization. Currently we've used pre-launch product for English and Russian audience. In total we will be have 13 foreign language groups. The language detection are based on geolocation. The next point about Artificial Intelligence. The modeling technology is based on math method, behavioral analyses to find lookalike audiences (digital twins) to create on behavior models in consuming content, clicks, design, social demographics - the simple comparison will be Facebook Artificial Intelligence for native advertising. Past interactions analysis makes lookalike (digital twins) audiences with the similar behavior patterns. As will as this is similar clones to brings more clicks to your site from the same newsletter. SendPulse Artificial Intelligence API is easy to use and does'nt require a complex setup process, and analyses hundreds of millions emails, dozens of millions daily pageviews, hundreds of millions events and in addition we also collect, buying own big data that can enrich personalization of the subscriber profiles. Using the big data of previous interactions, SendPulse makes recommendations how to improve the layout and the text of your newsletter before your send digital message (email/sms/push). Some A/B tests can be done automatically, like "communication channel test". So we reach customers the most preferred way. The algorithm will find lookalike audiences (digital twins) according to behavior patterns and will predict the best model to achieve best message delivery timing, geolocation via the best communication channel (E-mail, SMS, Web Push), and with mobile-friendly design and effective content. For example, if a user ignores some email but but reads and clicks on a similar SMS on his iPhone, then we should be able to set that as preferred delivery method, and during next campaign send him a SMS for the first step. So, the artificial intelligence is forecasts a model for effective frequency of contact with the target audience.
Konstantyn Makarov
@manana_samuseva Thank you for your questions!
Mark Savchuk
Seems to be useful :) I've encountered these problems in my work. You need to talk to one of your clients, you seem to send them emails when they should be online, but they never reply. Because they are not always "checking their email". It is a problem indeed, thanks for thinking about it :)
Ihor Shevkoplias
@savchukmark Thank you for your comment. Glad you find our solution interesting.
Konstantyn Makarov
@savchukmark Thank you for your interest in our solution
Eugene
@savchukmark You say Because they are not always "checking their email"... Totally agree! There's so called "first email bias". This is when you are more likely to read the top email in your list and ignore the rest. So, it's very important to deliver newsletter to the top of the list of unread emails. We try to predict when users are more likely to read email and respond. And deliver newsletters in the best time to give you better open/click rates
Manana Samuseva
Guys, and some more questions: SMS-campagne with AI - this is great and I've been waiting a while for IT-/mobile-startups to create this. Do you’ve plans for MMS support or short codes? Means we can use this marketing channel not only for US mob numbers? Does you have sequential auto-responders for SMS? ...includes chatbots, which allow you to create conversational auto-responses and delight subscribers in a way that we haven't seen this “black” side? Adding it to my BizDev tool collection )
Ihor Shevkoplias
@manana_samuseva Thank you for adding us to your collection! We have complex autoresponders that include emails, web push and SMS in one flow. Text messaging is international so you can send a message to any mobile phone worldwide (over 800 mobile networks in over 200 countries). We do have plans to support short codes sometime in future. Very few mobile networks allow MMS that are sent from web so we are not planning to add them. In most cases you can send a link to a file using a regular text message. Chatbots is an interesting direction, we will think about it. Thank you for your suggestion.
Ihor Shevkoplias
@manana_samuseva You seem to be very knowledgable about AI. I'd love to hear your opinion about chatbots. What bots do you think will be useful for a service like ours? Thank you!
Julia Eremina
How can an email marketing system predict a user's behavior? Seems quite an impossible task.
Konstantyn Makarov
@julia_eremina Julia, I really like your question! So, we have a secret sauce here. We analyze how your subscribers respond to your newsletter - if they open and click, what links they click, we do content analysis of the sent newsletter. It gives us invaluable information and we may predict how and when we can send better e-mail, it may increase the engagement. Our early tests show up to 50% increase to the email open conversion. So, the mission is possible!
Konstantyn Makarov
@julia_eremina It's possible and we do that)
Eugene
@julia_eremina The task is impossible if you just upload your list and want to predict the behavior looking into the addresses. It's impossible. By the way, after you send your newsletter several times and user respond (open, click), we will use this information. Also, if your set a tracking pixel to your site, it gives us even more information about your target audience interests. This all helps us to learn who are your users and what can we do to send more relevant traffic to your site from the same newsletter.
Artur Kiulian
Looks cool, so how does it learn the patterns? How are you guys beating the cold start?
Ihor Shevkoplias
@arturkiulian Thank you, Arthur! We have started as a transitional email service provider and we have collected enough data about behavior of email recipients. We used that information to create user segments. When we do not have much information about the user, we allocate it to the segment(s) based on that small bits of information that we have.
Konstantyn Makarov
@arturkiulian Our user profiles improve with every email you send to your user. The platform starts to understand what time you are most likely to read your messages, what time you are more likely to have a click through as well as a list of other presences we track. Our predictive modeling with learn and get better with every email and on the fly create the best scenario for a specific user when you want to send them an email and do it silently behind the scene. We would also love to hear your feedback on possible issues you may be having with your messaging and make recommendations.
Eugene
@arturkiulian Hi Artur. About the cold start... Our approach is not to wait while the information is collected. So we ask you to send several newsletters to your entire mailing list. The actual number depends on your subscribers activity. So, at the first time when you create account, this functionality is not available. And it becomes active when you start working and sending. To make patterns, we use data from three main sources - collect it from your newsletter, collect it from your site if you set a tracking pixel, may buy data from such sources as FullContact, White Pages etc.
Paul Shuteyev
Let's say usual open-rate for a quality mailing from the respected sender (my company to my subscribers) is 20-30%. What increasement can I expect after using your AI mechanics and methods?
Ihor Shevkoplias
@paul_shuteyev Thank you stopping by, Paul! You have excellent open rates. We are in the process of creating the AI technology and it's just the beginning of the process. Any figure will be a wild guess. We do know that email open rates are going to increase but only tests will show. I hope you give SendPulse a try and take part in the testing and improvement process.
Konstantyn Makarov
@paul_shuteyev Thank you for your question
Eugene
@paul_shuteyev In average we see an increase up to 50%+ for open conversions. Would be happy to change your conversion from 20-30 to 50-70. Just imagine how more sales will you have ;)
Yaroslav Shvetsov
Is there a way to control the frequency of the blog-newsletter in personality tools or Artificial Intelligence’s advice? Weekly, bi-weekly etc ? Currently the only way I could control is by disabling the auto generated content and choose the days I would want to send out the newsletter for my blog?
Eugene
@yaro How do you send it now? Using Rss-to-Email feature? To find out the best frequency need to try different time intervals and detect how users respond better - in daily, weekly or bi-weekly. It's exactly what AI should do for you.
Lana D
@yaro The quality of your content will also play a big role in how often you should send content. Users can get overstimulated by daily emails if the content is repetitive or offers nothing new. With automated notifications it very important to send them at a time that users are most likely to need/want to read them. AI will help you automate these to avoid under or over communicating with your user. Have you manually attempted to test frequency of email?
Anton Skyba
Very nice! Excited to try it.
Mike Brusov
Hi guys, Interesting product, I'll try to test it in our SaaS.  I see on your website that your platform has three channels so far: email, web push, and text messages. Are you going to add social messaging, like Facebook or Twitter? Thanks and good luck!
Ihor Shevkoplias
@mike_brusov Thank you, Mike! Let us know if you need any help or have any suggestions. Your idea is definitely interesting. It seems it will be relatively easy to implement too. We will consider these options and let you know.
Konstantyn Makarov
@mike_brusov Thank you for your feedback.
Bogdan Su
@konstantyn_makarov thank you for the answer to my first question. I saw that you have segmentation feature. Now, I'm curious what criteria could be used for user segmentation? Some default like gender, location, etc. or I can create my own, more specific segments? Thanks!
Martin Kessler
@bogdan_su @konstantyn_makarov I'd be also interested to learn more about segmentation. As if this is done well, you may be a good alternative to Vero, Klaviyo and the likes.
Eugene
@bogdan_su When you upload your mailing list and make several newsletters, we are able to determine gender and location for the good portion of the list. Then, we also use cross-account information to gather more impersonal (we respect everyone's privacy) and enrich your list with such data. Then, after sending more newsletters and getting some information from your site we may also discover user interests. For ex, if they like cars or bikes, if they are regular shoppers or not. And so on. @bogdan_su, what types of segments are you looking for? Because we are on the early stage, we can add more functionlity faster.
Saijo George
this looks solid .. will be trying it out for one of my sites soon.
Ihor Shevkoplias
@saijo_george Thank you. Please feel free to contact me directly on twitter if you need any assistance.
Konstantyn Makarov
@saijo_george would love to hear your feedback. Our next stage will be to automate your AB testing to constantly improve user profile. If you have any preferences of what you AB test we would love to hear it as we will try to get as much points to auto test as possible.
Denis Alaev
Before I start using the API Platform, I have a few questions, ... What kind of data does the Platform capture? How do you add Compatibility with other services? How do I add new contacts from other services? How do I add an ad account to my Business Manager? How does this marketing and pricing model work for White Lable (Fintech/ Bank Innovation with the cloud)? How can I contact you?
Lana D
@deios0 You will have full control of what data you pass to us and we will collect user data from emails and other communications you sent. We offer several integrations with other services, and release new integrations on weekly basis. What service do you need integration with. It may already be available.
Vlad Vernigora
Any plans to add custom templating? Actually founder convinced me to try SendPulse and to start sending out newsletters.
Eugene
@vlad_vernigora Your founder is genius! ;) Custom templating... Yes, we already have it. You may either use free HTML templates from our library or create/upload your own existing templates. Both options work now. Let me know if you can not find it in the "Templates" section
Lana D
@vlad_vernigora SendPulse offers hundreds of email design and layout options to use with our drag and drop builder to quickly create unique and professional emails. You can also build your emails from scratch. By making all the designs and templates completely flexible no two emails will ever have to be alike. You can replace, add, change each piece of the email with a single click. If you want to know more about a specific editing capability please let us know and we would love to walk you through it.
Eugene
@lanasf5 @vlad_vernigora Also, we are constantly adding new and new templates. For each holiday we add fresh unique templates. And industry-specific templates as well. For AI, templates will be smart, automatically adoptable for the each recipient.
Vlad Lishafay
I took a look at a few competitors such as MailChimp, ConstantContact, GetResponse and it appears that the competitors are more expensive provided that you have a significant amount of subscribers. Price is great! I wonder if there any differences or advantages other than price..
Ihor Shevkoplias
@bloodyvlad Currently we place ourselves as an economic alternative for email marketing automation tools that are present in the market and are highly priced. Soon the features that we have in pipeline will place us more strongly in the field of marketing and business development.
Konstantyn Makarov
@bloodyvlad We focus on organically growing our user base with a solid product offering. We dont need to gouge users on prices because we are not overspending on marketing. This allows us to offer lower price to users while focusing our full attention on the product. We are also always open to user feedback so if you want a specific feature or capability please let us know.
Eugene
@bloodyvlad Price does not matter ;) The main difference - MC/CC/GR are doing a service for all (one fits all). We do the service for the more experienced marketers who need to get higher open/click rate. When you send your newsletter, what's important for you?
Eugene
@bloodyvlad ROI is fine! We just need to have a tracking pixel on the thankyou page with order amount as a parameter. So we will be able to optimize newsletter to the better sales volume, but not to the better open or click volume. It may be a different segment of your subscribers list.
Aladdin Shchaslyvyi
Hey there. Do you have any successful case studies?
Konstantyn Makarov
@aladdin_shchaslyvyi Hi Aladdin, thanks for the question. By now it's working for some of our clients where we have collected some data for machine learning. It gives up to 50% increase for the open rate, due to the better prediction of the time when to send newsletter and the channel where to send.
Eugene
@aladdin_shchaslyvyi Are you ready to be the next success case? Ping me plz ;)
Arsen Kazibekov
Do you plan to have a option “Team account” (can invite other people on team to help create the newsletter) and “Email scheduling”, + easily add content “on the go” for iPhone app?
Ihor Shevkoplias
@taparchi Thank you for your question, Arsen. We do have ability to invite users into your account and select roles for each user. Example of roles are Designer, Accountant, Analytic, Editor, Managerr - each of them has access to certain functionality of your acount. In addition to email camgaigns we offer autoresponders which are available even in free accounts. A really cool way to use autoresponders is creating email templates for every occasion and when you need to send information to a person you just met you can add thier name and email to SendPulse and it will go off in a moment. You can do that from our iPhone or Android app too. Of course we also have a classic email scheduler tool. Feel free to try our service and check out all features.
Konstantyn Makarov
@taparchi we make adding content and making changes to your emails simple with our drag and drop builder. You can also save your templates to use and edit at a later time. What content are you trying to change on the go. Are you trying to just change verbiage or full lay out change on the app.
Ruslan Savchyshyn
Just great service for email. AI is just super perk :)
Ihor Shevkoplias
@savar Thank you! We expect awesome results from SendPulse AI feature for our customers.
Konstantyn Makarov
@savar Thank you for your feedback.
Eugene
@savar AI is not a perk, it's a super tool for the experienced e-mail marketer. Just imagine. You send your newsletter from MailChimp/iContact/etc and have 15% open rate and 2% click rate that brings for ex $5000 in sales. We add 40% to your open rate and 12% to your click rate. So your revenue from the same newsletter doubles. How does it sound? ;)