Kevin William David

Topic Research by SEMrush - Content ideas that resonate with your audience

Topic Research helps content marketers discover the most popular content on the web and find the best ideas for future content. The tool reveals hundreds of headlines that will resonate with audience most. On top of that, you’ll get a list of most frequently asked questions to make sure your content addresses your audience’s biggest pain points.

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Maria Belkina
Greetings, Product Hunt! First things first, thank you Kevin @kwdinc for hunting Topic Research, I’m thrilled to join this community for the very first time! I’m the maker of Topic Research, and also I am the leading product manager of many SEMrushs’s SEO tools that are a part of SEMrush’s diverse toolkit. Yet, having worked in the industry for years, it has become clear to me that there is one thing that pretty much unites all things SEO and all things digital – content. So, I started talking to various content marketing professionals, from content strategists to actual content creators, and there was one pain point that came up in every interview – in an oversaturated digital space, it’s hard to find: The pain points and challenges of your audience The correct, yet unorthodox angle for your story And that’s how the idea of Topic Research was born. I wanted to help content marketing professionals overcome that very first fear they face when actually beginning to create content – the fear of staring at a blank page and not knowing what to write about. So I wanted to create an intuitive, simple, yet powerful tool (every suggestion is measured with metrics) that can help with the initial “ideation/original angle research” step of every writer’s process. Please feel free to leave any comments, ask questions, and provide your sincere feedback – just to let you know, the tool development process at SEMrush is largely based on user feedback, so all of your comments will be considered in our further development! And to make your job easier, I would love to offer you a special two-week access to the entire SEMrush suite, so that you have the unique chance to test Topic Research, and maybe some other tools that grab your attention. Just follow this link ( http://www.semrush.com/product/p... ) and enter the promo code TOPICRESEARCH-D3RNW685. I can’t wait to hear your thoughts!
Alex
@kwdinc @maria_belkina К сожалению, введенный промокод использовать нельзя. Пожалуйста, свяжитесь с нами по адресу mail@semrush.com, чтобы мы смогли вам помочь! TOPICRESEARCH-D3RNW685. TOPICRESEARCH-D3RNW685 Пробовал оба варианта.
Meri Chobanyan
@vigodnee hi, Aleksey! Could you, please send me (m.chobanyan@semrush.com) an email with the email address you've registered with!
Peter Mead IT
Very well done Maria for the Topic Research tool, a very good #SEO tool, so hat's off to you for this one! @kwdinc @maria_belkina @semrush https://www.producthunt.com/post...
Nathan Chan
Love it! As a fellow customer of SEMrush, loving this tool already! Well done guys you’ve nailed it!
Anna Lebedeva
@nathanhchan Thank you for your commentary, Nathan! We will continue doing our best!
Maria Belkina
@nathanhchan Thank you so much, Nathan! If you have any ideas on how we can make it even better, please let me know:)
Lukasz Zelezny 🇬🇧

I am a bit fan of what SEMRush done with our industry in last 10 years. SEMRush is an example of a perfect amalgamation of many features that still makes sense. Topic Research stand in line with this philosophy! I salute you all guys! :)

Pros:

Absolutelly brillian idea

Cons:

Nothing to say here

Olga Smirnova
Lukasz, thank you so much! It's a pleasure to hear such words from you! :)
Maria Belkina
Lukasz, thank you so much for your kind words and for the tons of great ideas and feedback you've shared with us:)
David Iwanow

The topic research done for "car insurance" in Australia (desktop) showed some nice ideas... brand terms... roadside assistance, ctp insurance, accidental damage....

The ability to hide unsuitable terms or drill down into these terms for more detail is also great. I love the headlines and questions that are generated based on that term along with the related terms similar to answer the public. If you are really stuck they also offer some long tail related searches that are perfect to dive deeper into a particular topic.

In card mode you get suggestion heads, questions and related searches for that particular query which is great when you are looking for very high level terms.

I also tested the tool in dutch as most tools struggle outside of English and found it managed to produce a fair number of great topic suggestions. Well done folks!

Pros:

Global coverage so covers more than just English and much more actionable than answer the public &

Cons:

Requires a paid account, also slow to process data

Maria Belkina
David, I’m flattered by your review:) Data quality for all languages has been our top priority since day one and I’m glad that our effort in algorithm tweaking has been useful! We’ll keep up with data improvement and we’re always thinking how to analyze the data faster than we’re doing it now:)
Olga Smirnova
Thanks for such detailed review, David! We will keep trying to do our best and create most helpful features :) P. S. You can research up to three topics even on a free tariff. And for Product Hunt users we offer a special two-week access to the tool :) Here is the link to follow (https://www.semrush.com/product/...) and the promo code to enter TOPICRESEARCH-D3RNW685.
Jim Groenen
This tool is great! At Growth Tribe, we're using SEMrush all the time for traffic, competitive, keyword and backlink research. Doing research could take up hours of our time, that's why we're always looking for tools that could get these insights instantly. The new topic research by SEMrush will definitely be one of the main tools to bring it to the next level!
Anna Lebedeva
@jimgroenen Jim, thank you so much for such a great feedback! We've tried to combine both topic research and the best performing content analysis in one single place. We are glad that you liked the idea!
Meri Chobanyan
@jimgroenen thanks a lot, Jim! We'll make sure to keep up the good work to make sure you (and your team) are never disappointed :)
Peter Mead IT

I've been hooked on SEMrush for a number a few years now. This recent addition, the "Topic Research" is another killer tool in the long list of really useful and relevant must have tools in the SEMrush toolset.

The way you can just enter your keyword, and then select your location, right down to the city, and get a list of relevant topics, is so useful. I will be using this every day.

The idea of showing results in either cards or in a mind map, is a great idea. Each view actually shows different information which makes the two options very handy.

Also the ability to enter a domain and get content ideas for that is really a cherry on the top. And once you have run it, you can click the little down arrow and expand the topics further.

Each of the headlines shown also has a link to the website it comes from so you can go to their site and check it out.

With a list of topic related questions, it makes it so easy to include in the copy of any article.

This tool will surely give me the competitive advantage I'm looking for!

My only fear is that if all the other SEOs hear about this tool, they might all start getting a real competitive advantage too ;)

Cheers,

Peter Mead

Pros:

Very easy to use, simply enter your key phrase and watch the magic

Cons:

You need some kind of an SEMrush subscription, which is actually easy to sign up for.

Maria Belkina
Peter, thank you so much for your feedback:) I'm really excited that you're finding it useful. If you see anything we can do to make it even better, please don't hesitate to DM me:)
Boaz Sasson
What countries/languages does this tool work for?
Matt Janaway

This is a superb tool if you are stuck at the content idea stage of creating amazing content that people actually want to read. It can save filtering through lots of research to find that one great idea.

Pros:

Super for creating content ideas if you have a blank page.

Cons:

Can sometimes have to filter through the less useful ideas

Anna Lebedeva
Thank you for your feedback, Matt! We're working hard on improving the suggested ideas and getting better with the results each single day.
Maria Belkina
Thank you so much for your feedback, Matt! That's what we had in mind- when doing initial research one usually has to analyze tons of data in order to find ideas that are really worth implementing. So our purpose was to let people save time on the initial analyzis and focus on what's really important. There might be some glitches in data, and we're constantly analyzing what people are filtering out and improving the data processing:)
Matt Janaway
@maria_belkina I think you have achieved all of the goals. A few small tweaks and it will be super useful (not that it isn't already!) Kudos to the team!
Ian Cleary
I'm a fan of SEMRush and the addition of topic research to the tool is super useful. This level of research is essential if you want to beat your competition!
Meri Chobanyan
@iancleary Great to hear nice feedback from you, Ian :) we're really glad the tool seems to suit people's needs!
Brian Dean

Awesome tool for optimizing content.

Pros:

Easy to use (just enter a keyword), gives you lots of topic and keywords to add to your content

Cons:

None

Meri Chobanyan
We're real flattered, Brian:) thank you!
Maria Belkina
Brian, I greatly appreciate your feedback!:)
Julia Enthoven
This product could be useful for my company since we depend on SEO for growth, but it isn’t working for me...I keep getting an error when I enter my keyword that the search tool is down. Also, does this only generate content ideas from desktop consumption? Very different than overall consumption patterns
Olga Smirnova
@juliaenthoven Hi Julia! That's strange because we don't see problems on our side right now. Could you please send me an email (o.smirnova@semrush.com) with a screenshot of the error - we will double check it!
Maria Belkina
@juliaenthoven Hi Julia! I hope your problem has already been addressed. If not, please DM me:) When changing a location you can switch to Mobile as well:)
Peter Mead IT
So Topic Research is another brilliant addition to the @SEMrush toolset! https://www.semrush.com/topic-re... for #SEO & #SEM you can't go past it. Just enter a keyword and watch the magic. View Cards or Mindmap then export the results! My New GOTO Tool!
Anna Lebedeva
@semrush @petermeadit Thank you for your feedback, Peter! We are so happy that you find Topic Research handy in your daily work :)
AJ Ghergich

I really like the mind map because you can get to a clean list of questions around you topic. This is gold to hand to editorial vs a set of keywords ;)

Pros:

Very clean interface without all the fluff

Cons:

It's new so none yet

Meri Chobanyan
huge thanks, AJ - please, get back to us once you feel like the tool's old enough to have any cons (although we hope it'll never happen, please let us know ASAP in case it does :)
Haydar Özkömürcü
I have been using this tool for the last 3 years. The last 3 years, it continues to amaze me. You'll find dozens of features.
Meri Chobanyan
@hozkomurcu Thanks a lot, Haydar! we'll certainly continue doing our best - you're a long-time user of SEMrush, so if you feel like we're lacking some important features/tools/functionality, please feel free to share with us - we're really trying to build an all-in-one solution for SEO and digital marketing specialists :)
Light On SEO

The topic research tool perfectly match with the new mindset every search marketer should have to achieve its SEO Goals. Going beyond simple keywords, thinking in terms of topics and focusing what really matters

Pros:

Incredibly useful and really easy to use

Cons:

You need a semrush account, but this is quiet obvious, I don't think that this is a real "issue"

Meri Chobanyan
thanks a lot! We've been really working hard on embracing content marketing from a more "human" perspective rather than only a keyword-based approach :)
Alex
Can I use it for Russia?
Anna Lebedeva
@vigodnee Hey Aleksey! Yes, you can! Please note that you can change the location of search and even conduct the search in Russia. Please try and give us your feedback!
Niels Broekhof

Im using SEMrush for over 1.5 years now to conduct research on my clients and their competitors. Gives me great insights which makes me much more effective. Also makes me look smart with my clients

Pros:

Available in Dutch

Super insightful for planning marketing/ coms campaigns

Cons:

Sometimes too much info to handle

Anna Lebedeva
Thanks for your feedback, Niels! We will continue working on the further tool improvement. We are glad that SEMrush makes your work more effective!
Katy Katz

I've been using the tool for a couple of months now and it's been very helpful for filling out the details of a content strategy - especially when it comes to most compelling titles, questions and pain points, and the language that the customer uses.

Pros:

Getting ideas for how topics relate to keywords; filling in the details for content ideas

Cons:

Topics are not weighted in an easy way since they're pulled from titles so you have to dig a little to pick the best ones

Meri Chobanyan
thanks for your feedback, Katy! We're exactly working on making the tool even more intuitive and direct, so hopefully (with your input, maybe?) we'll get there soon enough!
Maria Belkina
Katy, thank you so much for your feedback now and for taking part in the alpha testing and your support at the pre-release stage. Hope we can do something to make the prioritization even better for you:) Please feel free to contact me if you have any ideas on how we can improve!
Vasiliy S.

Would like to thank the team behind Topic Research for such a great product!

Pros:

It really helps you to come up with new ideas

Cons:

None for now

Meri Chobanyan
thanks a lot, Vasiliy - we're trying to do our best)
Laurent Bourrelly

Educate more about how to use SEMrush

Pros:

Best SEO tool out there

Cons:

People don't use enough advanced features

Erika Csorba
I love the topic research. It helps discovering opportunities and write great articles.