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ImpactHero by SEMrush — Smart analytics tool for content marketers aimed at results
Looking for a tool that simplifies content analytics? Optimize your content marketing funnel and create content that really works with ImpactHero.
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Replies
Fantastic tool for getting quick insight into what content is doing the heavy lifting in your sales cycle.
With Semrush content marketing platform that is already solid, it looks like a great tool. Can't wait to try!
@ellanorsh Happy to know that you use our content marketing products :) Hope that you'll love this one as well!
Great news @ilya_onskul. How about adding metrics from Google Analytics? Such as goals, sales & revenues?
@laurent_malka Hi Laurent.
We are considering adding some form of data import from GA, but there is no ETA for this.
Would love to talk to you more about it, however. Can you drop me a line at i.onskul (at) semrush.com ?
This looks great and we're scheduled for a demo. What's the price point on this? Love SEMrush and the constant flow of new products/features.
Hey Content Heroes! 👋
Ilya Onskul from SEMrush here.
Super excited to announce the release of the new SEMrush tool – ImpactHero, an impactful AI content analytics tool.
It’s hardly a secret for you that creating content that attracts your target audience is crucial to deliver impactful marketing results.
But how do you measure content effectiveness? From multiple surveys and user interviews, we learned that this is one of the most complicated tasks our users face.
With this in mind, we developed a tool that shows how your content marketing funnel works and helps you to optimize it.
ImpactHero is designed specially for content marketers and is adjusted to their workflows:
Distribute your content by funnel stages — reach, nurturing, leads — and measure its performance.
Detect an impact on lead conversion made by a specific content piece with our Markov chain-based model.
Get performance-driven recommendations for pieces that can bring better results.
We hope that our tool will help you build an effective content funnel structure. Explore the tool and let me know what you think. Very excited to hear about your ideas and experience!
Also, ask any questions you may have. My team and I are here especially to answer them!
Thanks,
Ilya
Thanks @Ilya Onskul
Quick integration (Did it using GTM) and reporting are swift...
Able to see "Nurturing" and "Leads" which is super useful to see my content marketing efforts...
Are you planning to add more custom feature on how the lead is calculated?
For example, I would love to see an option to calculate leads when a user clicks on specific links...
This is a great tool to track how blog content and landing pages are performing for lead generation. The tool scores pages for engagement, bounce, and overall impact. It suggests where to include internal links as well. I've watched the tool grow and I'm impressed by how rapidly they've developed it.
@matthew_books Thank you for support. We're happy that you enjoyed the tool :)
Hi @ilya_onskul, congrats on launching a great product! Does ImpactHero calculate leads form the third-party lead forms like HubSpot?
Fantastic that SEMrush has created a tool that truly simplifies content analytics and optimises content marketing. Thanks for making creating content dreamy for everyone!
SEMrush is my favorite tool for SEO / Content Marketing. So I'm very existed to try ImpactHero!
One of the biggest challenges facing content marketers today is knowing what content converts, and what doesn't. I'm very excited to give this tool a try!
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