This is an experiment. I've never before created a physical product and tried to sell it. My friend @tmbexp and I were catching up over dinner when he told me about his latest business. His company partners with brands to launch merchandise for their fans. Of course, I was intrigued and wanted to help! Because of my fascination with shirts that have slogans and symbols, Matt decided for me that I should come up with a shirt idea. After a few ideas, this one about unicorns stuck. Fast forward just a few weeks and now, I'm excited to launch this t-shirt and sell it for a limited time. If you'd like to hear more about the story behind the meaning of the shirt, read my blog post about it: http://hitenism.com/even-unicorn...

I could never wear this around my daughter.

Interesting experiment. The closet copywriter in me thinks it should be: "Even Unicorns Die" or "Unicorns Die Too" (with a small leaning towards the former). Because right now, having both the word "even" and the word "too" is redundant. And, because I like just having 3 words (shorter is better, especially for t-shirts). Having said that, good luck!

Very cute Hiten, but I'm getting stuck on the simultaneous use of "even" and "too" in the text. Those eyes though... so adorable!

I'd love to see some other variations of the pony, too. Maybe even something in the spirit of Happy Tree Friends, haha.

@hnshah, @mnshah - why "even unicorns die too" and not a different text? But congratulations on the launch abs I hope you learned a lot from it! :)

you guys have copyright on the "pony"

but I thought they only die if you cut off the horn thing? would a mythologist please advise..?