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Social Media Big Mac Index — How many Big Macs is my social media post worth?
We made a fun site that calculates how many Big Mac burgers you can buy from one piece of content from your social media accounts (Youtube, Instagram, Twitter, Medium, Twitch, and Steemit).
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Replies
@jakeisvisiting Actually most average people won't have any a single burger, so you're amazing!
Maybe it's just me, but how do you "value" post? Do you sum the "like" value in dollars?
The burgers animations in the background is awsome lol
@tyler_nass We analyze number of followers, average views, likes and comments, etc to calculate an engagement rate.
General equation is like: “expected reach * weighted price per reach for the channel”
We initially set the weights by researching actual ad price and those weights are continuously optimized by evaluation data (feedbacks) from our clients.
Mint Club