"Where a $1 word or phrase would do, we use (and often make up) a $10 word or phrase." - Looking back as designer I've done this; I've over designed, adding more complexity and architecture than I needed to.
Even as a person (outside of work) I've done this too. But over time I've softened and have become more of who I am; quieter, more posed and simple - minimal and discrete.
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