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QOA — Unbelievably delicious cocoa-free chocolate
QOA is doing for chocolate, what Oatly did for milk by developing the world's first 100% cocoa-free chocolate. Their chocolate tastes & feels like conventional chocolate but at 10x sustainability. By 2035, QOA will replace chocolate in mass-market products.
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We will exclusively give away 5 signed SUPERMASSIVE TESTKITS including QOA merch amongst the commenters here on this page. So comment NOW!!!
@maximilian_marquart Ex Hershey's here and LOVE what you're doing! This is NOW, not the future.
@maximilian_marquart What's it made of? It's sort of a bad look to not have ingredients listed anywhere on your site.
@mike_seekwell It is all natural ingredients, e.g. kernels and cereals. There was just not enough space here to name them but we follow a strict clean label policy.
So cool...definitely curious to learn more about the branding POV (font, coloration, overall design) if you care to share!
Would love to try for baking, does it melt like chocolate, can you mimic cocoa powder? Of course will just eat it as is :D
@northxnorthcutt glad that you asked! Actually we produce also QOA powder (= cocoa powder). So definitely possible to use it for baking! If there are going to be more requests for baking, we might launch that as well individually!
So cool. Just signed up for a kit to try it out. Good luck! Will you be doing non-dairy and non-sugar versions?
@andrew_gelman1 There will for sure be non-dairy. Non-Sugar soon. Our scientists @sara_marquart are already working heavily on it.
The Supermassive Test Kit, that can be ordered for free on our page www.qoacompany.com, contains 9 highly exclusive and limited pralines, made with our white, milk-type and dark QOA.
And if you wonder, how we do it: we are using the same technology as in beer brewing: fermentation! In our case, we are using precision fermentation to turn natural ingredients in our QOA.
At the moment you can only pre-register for our #MVP, the SUPERMASSIVE TESTKIT. BUT, 5 lucky ones who comment on here today will receive a SUPERMASSIVE TEST KIT with delicious, cocoa-free chocolate already now (we'll DM you asap).
As early employee, I already had the chance to try QOA and to my taste, the last prototype is just amazingly delicious! Can't wait to scale this product! And just learning about the incredible amount of water needed for 1kg of cocoa (circa 27.000l, what makes it THE most water consuming plant we eat) convinced me to join Sara and Max on the mission to replace cocoa in mass products!
@ana_caro Pretty amazing. I have spent a lot of time with Cacao producers in Guatemala and experimented with coffee cascara as a substitute for making chocolate with delicious results. I hope this is groundbreaking! There are so many environmental and genetic issues and obstacles with cacao (not to mention so much bad chocolate). I am really excited to taste this!
@ana_caro @conor_naughton Uhh We should talk offline maybe... Sounds very intersting!
I’m excited about the health possibilities. We’ve already moved to plant based products like Silk milk and Impossible Burgers and sausage patties. Does it contain less sugar or other undesirable ingredients? If QOA tastes as good as real chocolate, this will be everywhere! Good luck to you!
@kenn_k Thanks for your kind words! At the moment it contains a similar amount of sugar than conventional chocolate but we are working heavily on functionalizing it. Try it out and let us know :)
@maximilian_marquart, curious if @qoa is more of a "milk chocolate" or "dark chocolate" (or both). Is there dairy in it?
@qoa @jonathanfann It is both! There is white chocolate, milk chocolate and dark chocolate in it.
Just got my QOA Testkit today and would never have guessed it wasn't the real deal; definitely tastes and feels like real chocolate. My parents-in-law who are naturally sceptical to "new technology" were amazed by how good it was. Would happily pay a premium for chocolate without cocoa to be able to keep consuming chocolate but without the negative side effects for the planet and humanity.
Very curious to try it. What are the nutritional details? Antioxidants? Caloric content? Additives?
@ken_fricklas1 It is similar to vegan chocolate. No additives, all natural :) We pursue clean label policy.
@jesla there you are! by commenting, you will get the chance for another free test kit hehe ;-)
@sara_marquart well, there are only 3 Q_ua's left in my testkit but please, share this pleasure with even more people and don't count me in for the tombola :)
@jesla or you drop by at our QOA fountain and get yourself a handful of it :-)
I had the opportunity to try QOA just a few days ago - really an amazing product! I hope -- for the sake of the environment and chocolate lovers everywhere -- that they take this product to the 🌙 and back!
This chocolate looks unbelievably delicious! In fact looks a lot like the artisanal chocolate that I am addicted to from Belgium. Can only hope I am one of the lucky ones chosen to try out a SUPERMASSIVE TESTKIT pick meee!
@c_chambon Hard to better than chocolate from Belgium though, and that means a lot, coming from Switzerland! 🇨🇭
This looks amazing! But couldn't find an ingredient list anywhere on your site. Love more sustainable forms of food, but know that sometimes that comes at the detriment of health, so curious about what's in QOA.
@anu_jayasinghe we were making the packaging in parallel to finalizing our final formula for the kit.
The ingredient list reads pretty much like that of a conventional chocolate, but replace the cocoa with "fermented seeds and nuts".
What are the carbs in this product compared to traditional chocolate. Asking as a type 1 diabetic that only occasionally splurges on chocolate due to the carbs.
@robert_stevens Currently, speaking for this testkit, pretty much like a conventional chocolate. We are currently working on sugarfree / low GI versions.
@taste_tripper Hey Jen! Cool. Let's connect? Happy to continue our conversation via phone :)
QOA sounds really cool… but it will need to be REALLY good to convert my partner… she loves chocolate, especially dark chocolate… our son in preschool when he had to draw a picture of his mom wrote next to it "my mom likes chocolate"… 35 years later the love of chocolate is even more intense :-)
@trevorml We NEED to test it with your partner! There is dark chocolate in btw!
@maximilian_marquart she is VERY particular… tried a few non-cocoa based "chocolate" and they usually just get the "yeah… it's… OK… I guess" :-)
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