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Wes Bush

Product-Led Growth Book - Build a product that sells itself

by•

Read the #1 bestseller Product-Led Growth: How to Build a Product That Sells Itself for FREE!

You’ll learn:

✅ Why PLG is of rising importance.
✅ How to showcase value – fast.
✅ Which free model is right for your business.

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Wes Bush
Maker
Hey @producthunt! 👋 Back in 2016, I was just a Lead Gen guy working in a B2B SaaS company, trying to use white papers to get demos for our sales team. But after a particularly bad experience sending $100,000 worth of demo leads to the sales team and not getting any conversions, I asked myself... “Why are we selling like this?” I looked at companies like Slack and Figma with their super simple journey from lead to customer, and I knew their approach made far more sense than the sales-led model we were using. So after gaining executive buy-in, I helped launch a freemium product that went from 0 to100K users in less than 12 months. This is when I knew Product-Led Growth was the future. But what does it mean to be “product-led”? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this book. In addition, I’ll also show you: ✅ How to save 3-6 months of development and hundreds of thousands of dollars by launching a free trial in 24 hours—and why you should do it. ✅ How to turn more users into customers with the simple framework I invented—that already drives brands millions in revenue. ✅ Why you can't ever stop your churn, but how you can almost wipe it out. ✅ The 4-letter decision framework that will help you nail the right free model for your business. ✅ How to stop paying customers from slipping away. ✅ The #1 thing to improve right now to maximize your customer lifetime value. ✅ And a whole lot more! Product-Led Growth: How to Build a Product That Sells Itselfshares the frameworks, practical tips and best practices to help you transition into a product-led growth model. And today you can read the book for FREE on Product Hunt 🚀 → https://productled.com/book/ Share it and let me know what you think! Wes Bush CEO & Founder of ProductLed @wesbush
Ramli John
Love how you've made your book "product-led!" In some ways, it's very freemium. How much time and effort did it take to make this happen?
Wes Bush
Maker
@ramlijohn Thanks, Ramli! That was the goal. Practice what we preach! :) It took us a pretty long time to get this out there as we redid all the images and made it easier for folks to navigate through the chapters with the sticky table of contents. But so happy it's finally out in the wild. :)
Iaroslav Chuikov
Great content from famous and respectable team! Thanks for sharing, upvoted!
Wes Bush
Maker
@je_suis_yaroslav Thanks for the shoutout! Hope you enjoy the book!
Claudiu Dascalescu
This is a must read for anybody that wants to switch to PLG or start with this go-to-market strategy. There are a lot of resources, but this one I recommend. Congrats for launching on PH!
Wes Bush
Maker
@dascalescu Thanks for sharing your take on the book, Claudiu! So glad you enjoyed reading it. :)
Cem Özçelik
Thanks for sharing 🙌
Wes Bush
Maker
@cem_ozcelik No problem, Cem!
Sarah Bond
This book is a must-read for SaaS marketers. Lots of great examples and strategies. I share it with every new marketer on our team @luckyorange!
Wes Bush
Maker
@luckyorange @sarahbondksu Thanks so much for sharing, Sarah! Had no idea you shared it with every new marketer on your team - that's awesome! Curious, what made you decide that this book needed to be a must-read for your team?
Sarah Bond
@wes_bush You've done a great job outlining all the essentials in a strong PLG strategy from acquisition, to onboarding to loyalty and how to measure success every step of the way.
Wes Bush
Maker
@sarahbondksu Awesome. So glad to hear you've found it impactful for your team, Sarah :)
Viktor Nagornyy
Great book, always great content from ProductLed. But, how do I actually "grab a copy"? It's only available to be read on the website 🤔
Wes Bush
Maker
@viktor_nagornyy Thanks, Viktor! We just added a CTA on the right hand bar to grab the PDF copy. Initially we didn't want folks to fill out their email to request a copy but turns out it's the easiest way to send a copy out. Whoops. It's fixed now. Let me know if you have any difficulties getting the PDF copy.
M. Seçkin Bedük
Great deal, great content. Best content about product in the market. Contgratz! @wes_bush .
Wes Bush
Maker
@seckinbeduk Thanks so much! Hope you enjoy the book. :)
Jonathan Taylor
Awesome! Everything produced by this team has been top tier. Thanks for making this free!
Wes Bush
Maker
@jonathan_taylor3 Thanks so much for the shoutout, Jonathan! No problem. It's our way of being product-led and eating our own dog food. :)
Luca Micheli
I've been reading this book for a few weeks now and I have to say it's amazing. It changed completely our way of seeing and doing @customerlyio. Thanks, Wes for your great work here.
Wes Bush
Maker
@customerlyio @luca_micheli So amazing to hear, Luca! Curious, what have you changed in your approach to building Customerly after reading the book?
Luca Micheli
@customerlyio @wes_bush First of all we knew we had to fire our customers that do not experience the juice of Customerly. Then we started creating everything from scratch with one single goal in mind: bring as fast and easy as possible the user to the Aha moment. We are 6 months in rebuilding entirely our product suite and will launch soon here on PH. I'll shoot you a message on twitter with the results we are going to get from the changes implemented :)
Wes Bush
Maker
@customerlyio @luca_micheli Amazing! Please do. We'd love to share your story with our community too if you're open to it.
Maja Voje
This book is a game-changer and a beginning of a wonderful new movement. Thanks for sharing it with the community for free, @wes ✌️ Means a lot.
Wes Bush
Maker
@wes @majavoje Hey Maja! Thanks for being a part of the movement! You rock!
Basharath
Interesting product. Congrats!
Wes Bush
Maker
@basharath thanks, Basharath! Hope you enjoy the book. :)
Samantha Duncan
Really excited to check out Product-Led Growth as I've LOVED the book Product-Led Onboarding, thank you!
Ramli John
@samantha_duncan Hey Samantha, thanks for your kind words about my book.
Wes Bush
Maker
@samantha_duncan @ramlijohn Amazing. Can't wait to hear how you like the book on PLG!
Parikshit Nukala
Upvoted! Enjoyed your masterclass at vmware few weeks back
Wes Bush
Maker
@parikshit_nukala Amazing, thank you. Any good takeaways from the masterclass?
Craig Zingerline
This is a great book for founders and teams to use to step up their product-led game.
Wes Bush
Maker
@craigzingerline Thanks so much for sharing your take on the book, Craig!
Ghost Kitty
Comment Deleted
Wes Bush
Maker
@lea_lim No problem! Let me know how you enjoy the book!
Ronald Czachara
The book is great and super valuable indeed. I got the audio version on Audible some time ago and it is nice to have this as an online reference as well now. Thank you.
Wes Bush
Maker
@roncz Amazing to hear, Ronald!
Katie Parr
Thank you for making it available to read for free :)
Wes Bush
Maker
@katieparr No problem, Katie! Just want more people to learn about PLG!
Vivek
Nice book Wes. Congrats on the launch