Hi, Product Hunt! 👋 We're Threadloom, the makers of Primary. We're excited to launch with you today! 🚀 Primary takes unfiltered, raw product reviews buried deep in forums across the web, and brings them to shoppers in a free and easy-to-use browser extension. Here’s why we're doing this: (1) Product reviews are unreliable, and (2) shoppers want to shop without being sold to. Primary casually pops up in your browser (think Honey) with real reviews from enthusiasts who tell it like it is – the good, the bad, and the ugly. This helps shoppers make the best purchase decision, saving them time & money. ⏱️💰 Primary currently works on 225 categories on Amazon and eBay (mostly hard goods, i.e., not yet media or soft goods/apparel), and 300 additional retail sites. We look forward to your feedback. Thanks! 🙏

Primary is a very smart add-on that allows you to view information and opinions about different musical equipment through forums and Reddit, it is very simple to use and it is absolutely a must if you are looking for new musical gear!

Primary is a very useful tool for ‘gearheads’ and folks researching musical equipment. Aside from doing the regular spec research and due diligence Primary enables you to see relevant opinions and insights through other outlets - i.e forums, and specific sites about gear. It’s unobtrusive, a snap to install and use - and most importantly - relevant and effective information. It gives the potential buyer decision points in purchasing a product. It’s a really good and effective tool.

It's about time...Several decades into the Internet and only now does someone finally leverage the wisdom of forum posters to drive ecommerce. Could take the pain out of the online shopping experience for so many consumers. May be transformational for many categories of products and sellers of higher-ticket niche items.

Primary is a very pleasant to use extension that gives you the oportunity to get real user reviews from foruns and reddit users on specific music gear that you're planning to buy. From my perspective it helped a lot because frequently the gear isn't available to be tested in person, and having the oportunity to read these reviews is the next best thing after testing them for yourself, on my opinion. That said, of course you could just do your research manually, but in my experience using Primary saved me a lot of time and led me straight to useful data about what I was planning to buy, saving me some hours of googling and forum/reddit searching. In the end I already got a new guitar with Primary's help, and I'm very happy with it!

This is exciting. My love of forums and online shopping come together! Real reviews that are useful - that's a flashback to 2010!

Great product made by a great team. Primary sifts through forums and reddit for the best information about music gear. It really goes beyond star reviews I can't wait to see this expanded to other categories.

Smart idea, will make shopping easier. I tend to spend hours looking for reviews and experiences on reddit for items that are expensive. Hope you build this company sustainably and don't sell out customer data :fingerscrossed:

Hi Product Hunt! I'm on the engineering team here at Threadloom. It's been very fun to build, and even more fun to hear from folks who find it helpful. I'm excited to share it here and listen to feedback from y'all!

Primary is such a cool add-on! Normally, I’m a little wary of using just any add-on but this one in particular is a breath of fresh air and I’m loving using it! I’m always looking at new gear and always chasing the “tone” I’m after. Being able to get real world opinions and reviews via reddit and other forums is a must! I look for those and trust those reviews and Primary makes it so easy to obtain that trustworthy information! I use it daily and will continue to use it going forward. Do yourself a favor and get it and experience the magic it provides!

I was looking for some gear for my bass and I was really surprised to find a lot of reviews out there. Usually, if there's no Amazon review, I don't have much to go on other than some friends who play too. Anyway, I picked up a nice amp through some of those recs.

I'm usually opening a ton of separate tabs to look at reviews of products. It's nice to not have to do that and see something that harnesses the use of the platforms already out there.

It's like going shopping with an elite connoisseur; and you don't even need to put on pants.

They make it super easy to get more information on products that might not have very many reviews on the e-commerce site.

Hi Product Hunt! I'm on the ops team here at Threadloom. As a creator and devoted user of forums it's exciting to hear how folks are using Primary. After decades of hiding, content is being brought to the surface to help make decisions on the products that you use in your daily life. I'm excited to help bring this product to the market, and hope you will be to once you try it!

Threadloom gets it. Primary doesn't feel like it was coded by MBAs and marketers but real users that actually *use* the internet, particularly web forums. I'm a gear nut and forum hound and Primary is invaluable. Two key things with Primary -- 1) it's unobtrusive while being incredibly powerful and most importantly 2) it respects me as a user. I don't feel like I'm the product. I don't feel like I'm being marketed to or monetized or having unauthorized fingers reach into my wallet. Primary is refreshing in that it brings back the spirit of "old school" internet -- it's about the users. Chrome, Brave et al need to bundle this as a default with their browser.

This is a great idea and I can't wait until this gets rolled out into more categories. I do a lot of research before buying on reddit so bringing this data in plus from other sources that I didn't know about or don't often check is awesome! Please keep us in the loop when you add new categories!

Such an easy addition to my Chrome browser for such an incredible reward. I can absolutely tell when brands are leaving fake reviews on their products just to boost ratings, but honestly, I’m lazy and I don’t want to scour the internet or my personal network to try to find the truth. Primary is perfect because it does that for me, and it’s in a familiar motion for me to use - a free Chrome extension.

Primary does for me what usually takes a lot of hunting around on forums and the backpages of google search results. A really great tool to get the info I need for considered purchases!

Primary is an incredibly nifty tool, and as one reviewer has already mentioned, it's kind of crazy that we haven't had anything like it until now. It caters especially well to guitarists who are always on the hunt for new gear for that elusive "tone". With so many fake reviews, it's practically a standard operating procedure to comb forums and reddit for authentic opinions on gear. The best part about Primary is that you don't have to switch to another window or tab to get the inside scoop on whatever gear you're shopping for. It saves time and makes the whole gear hunt more enjoyable. I love it and will continue to use it.