Predictably Irrational
p/predictably-irrational-2
The hidden forces that shape our decisions
Dan Ariely
Predictably Irrational — Hidden forces that shape our decisions
2
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Erik Torenberg
Dan Ariely is the James B Duke Professor of Psychology and Behavioral Economics at Duke University, a 3 time NYT bestselling author and the Founder of the Center for Advanced Hindsight.
Vijith
One of the best books I've read. Go get a copy right away.