Six months ago, we quietly began testing a new baby registry experience on Poppylist. We built this experience after nearly two years of research, customer interviews, product testing, and most importantly, user feedback. We’ve spent the past six months validating our product (those Stripe transaction notifications never get old :) and making improvements to the experience. Today we’re excited to officially open up Poppylist’s Baby Registry to the masses! What makes our registry experience unique? First and foremost, as the registry owner, you have complete control over all aspects of your registry. This begins with our revamped parent-type quiz, which will allow any parent-to-be to determine exactly which products they need, and none that they don’t. In addition to having access to all of our parent-provided product recommendations, you’ll also be able to add any product from any website to your registry. Finally, when a gift is purchased off your registry, you control when you want to receive the gift (and if you decide you no longer want that specific item, you can simply exchange it for a gift card to redeem whenever you choose!). Poppylist’s goal is to help all parents be the parent they want to be, starting with the right products for their growing family. We have a lot planned for the rest of 2022 (and beyond!), so thank you your support, and please refer any parents-to-be our way :)

Love these illustrations! Congrats on the launch. Will check out it out and send some expecting parents your way :)

I LOVE Poppylist. When I had to help a friend build out a registry it was a complete lifesaver. The founders are incredibly thoughtful in their approach to building product and truly only recommending what parents need.