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p/plybuilding features into your existing stack, with no-code
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Ben Lang

Ply - Beta - Build internal features into the apps you use, with no-code

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Top Product
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Supercharge your team by building internal features into the apps you already use, without code. Create your own add-ons, command bar tools, or notifications. Works with Gmail, Airtable, Zendesk, HubSpot, Salesforce, Pipedrive, Intercom and many others.

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Yaniv Tross
Maker
📌
Hey Product Hunt! Super excited to announce Ply’s open beta 💃 Ply lets you build internal features into the apps you already use, without code. Instead of building more internal tools, you can now build contextual solutions into your team's apps. The benefits are faster time to value, wider (and faster) adoption, no onboarding, and of course - no context switching. Also, users just love it. While some problems require their own tool, in most cases having a contextual solution is 10x more effective. Think about it this way: when a software company wants to solve a problem for its users - it doesn’t create an entire new product, it creates a feature where the problem is. Ply is bringing this ability to internal products too. While individuals are welcome to build with Ply, it's primarily made for teams, where a few people build features for many. Most of our builders are ops, developers, internal PMs or heads of X. So far we've seen a lot of support and sales teams, some company-wide features and of course procurement, HR, finance and legal. Use-cases vary widely - we'd love to hear what you want to build, that's how we learn. Reach out to us if you need help building :)

There are currently 4 types of features you can build with Ply

🧩 Add-ons - buttons inside your apps that open custom interfaces overlayed where you are. They are contextual, meaning they can use data from the item you’re currently on (like an email, a deal, or a ticket). 🧩 Tools - features that work anywhere with Ply’s command bar, they can use URLs and selected text. 🧩 Actionable Notifications - event-based notifications with custom post-click functionality. 🧩 Portals - customer-facing embeddable features directly on your apps’ data.

Built for teams, small and large

✔️ Magic sharing - builders can remotely add features to team apps, end-users have nothing to learn. ✔️ Collaboration - get granular with spaces that let your team build and manage features together ✔️ Synced groups - sync permission structure from other apps. For example, you can share Ply features in Zendesk based on Zendesk teams, and never have to manage permissions in Ply. ✔️ Step level connection mode - define some actions to run with a one-for-all connection, and some with a per-user connection. For example, in one step you can have a single Airtable connection to get data from a database for all users, and in anther step let every user connect their own Gmail to send an email. 🛡️ Security first - aligned with the strictest standards. Also, very compliant: SOC 2 Type II, ISO 27001, CSA, GDPR. If you need enterprise controls like SSO, PII filtering or on-prem data hosting - reach out to us. We'd love (love!) to know what you think - please share feedback, ideas, use-cases and questions :) And thank you @benln for hunting us!
Yaniv Tross
Maker
Thanks @gilad_uziely 😂😂
Praveen Mishra
@ytross Wow! Congrats on the launch fellas. Good luck with the beta. What a thoughtful product. Will be closely following it!
Yuval Klein
I've been using Ply for a few weeks now and it's been a game-changer for me. The interface is intuitive and user-friendly, and the features are exactly what I needed to streamline my workflow. Thanks for creating such a fantastic product, Ply team!"
Samuel Stevenson
@ytross I notice y'all were hunted by Ben Lang. Any plans to integrate with Notion? 😁
Yaniv Tross
Maker
@samuel_stevenson Definitely. We already integrate with Notion as a data source so you can send and get data from your databases. Internally, we have contextual add-on support for Notion (and we've built a lot of add-ons!), but the creation experience isn't clear enough. We're working on making it more seamless and will release to everyone. Shouldn't be too long. We send our regular product updates - stay tuned!
Maayan Abenina-Adar
Maker
📌
Hey, Maayan here from Ply 👋 Take at look at some of the features you can add to Product Hunt using Ply. I’d love to hear what other feature ideas the PH community has 💡 https://www.loom.com/share/b39c8...
Yaniv Tross
Maker
@maayan_aa I'm using it now :)
Ben Lang
Top Product
Hunter
📌
Congrats Yaniv and team!
srprs
Wishing you all the best on your launch day, Yaniv! I can't wait to try it out with Airtable. Are there any other apps that it works particularly well with?
Yaniv Tross
Maker
@srprs Thanks!! Airtable and Ply work amazing together. If you're into database-like apps, I'd also try SmartSuite, it's a stellar product and we have a deep integration with them. Most popular apps being used are Intercom, Zendesk, HubSpot, Salseforce and Gmail. But we've only just added some of the other ones so the votes are still coming in 😅
srprs
@ytross - What about Notion?
Rom Hirsh
🧐 Good find
We've been using PLy for multiple groups and interfaces within the Company (and some customer-facing stuff as well), and it's highly effective, quick to set up, and reliable. I have been getting great feedback from users who were surprised to find productivity, and efficiency improvements take place over minutes using Ply. We did not need to involve RnD/DevOps or any other technical resource while setting it up.
Yaniv Tross
Maker
@rom_hirsh1 Thanks Rom! Optimove have been an amazing design partner. And that says a lot about a company, so kudos right back at you! Also, I think you found more bugs than our own team 😂😂 As I told you in our first conversation, you ain't seen nothing yet :) We're gonna be hard at work to make Ply solve as many problems as we can. Stay tuned!
Tom Reuveni
Love the concept! sounds like a lot of awesome things can be built. Is it only for Chrome, or do you plan to work with other browsers?
Yaniv Tross
Maker
@tom_reuveni Thanks Tom! To make sure we focus, we officially only support Chrome at the moment. However, since this is a Chromium extension, we've seen users use it on all Chromium browsers. Official support for other browsers is on the roadmap.
Roy Povarchik
I've been using Ply for a while now, and I'm super impressed by how intuitive and powerful your builder is. Kudos on your launch. One thing I wanted to ask, though, are there any plans to let users build their own context for apps you don't support?
Yaniv Tross
Maker
@roypovar Hey Roy! Thanks for the kind words! Yeah, we've been getting this a lot. We definitely want to let you define custom contexts. We've built Ply with different ways to support context awareness, we're still working on making this intuitive enough for anyone. Currently, our thoughts are to have a no-code context creator for most use-cases and a codable one for when you need even more control. We'll keep you posted!!
Nadav Saadia
Looks awesome! Do you guys support internal databases?
Yaniv Tross
Maker
@nadav_saadia Thanks Nadav! This is something we get a lot. You can connect internal databases using our API helper (you need to have an endpoint for it). Soon, we'll introduce an easier way to connect internal DBs. We want to get this right. We'll keep you posted when it's out!
Amir Shevat
Love this idea of being able to create useful workflow. Looking forward to seeing what people build with it ♥️🔥
Gal Spiegel
Maker
@amir_shevat1 Thank you so much!
Yaniv Tross
Maker
@amir_shevat1 Thank you Amir!!
Avi Hercenberg
@amir_shevat1 I use it daily to send emails and collect data from YouTube and Linkedin into SmartSuite.
Avi Hercenberg
@ytross, congratulations to you and the entire Ply team on this launch! As the VP of Partnerships at SmartSuite, I've had the absolute pleasure of working with you over the last 6 months, and I speak on behalf of the entire SmartSuite team and partner/user community when I say Ply is the BEST product with the BEST team! When I found Ply, I was very excited about the innovation and the potential! You had the integration up and running within a week and have been so receptive to our feedback and change requests! I use Ply in my internal workflow at SmartSuite daily, and it saves me so many hours of manual work! I use it to communicate with Partners and SmartSuite users right from within our SmartSuite CRM and for data collection from LinkedIn and YouTube into appropriate SmartSuite applications. Besides the product being a game changer, I enjoy and look forward to my working session with Maayan, Gal, and other Ply team members! I've spent hours brainstorming and building ply workflows and features and enjoy every moment! I look forward to continuing working with the Ply and the fantastic team!
Yaniv Tross
Maker
@avi_hercenberg Thanks soooo much for the kind words Avi! Working with SmartSuite had tremendous value for us from moment one. Your team has been super kind with feedback and support to make Ply shine. Send thanks to the entire team!!
Eyal Gershon
Ply without a doubt is a revolution in the LCNC ecosystem. I have no doubt they will continue to evolve and provide creative and innovative solutions and I am glad to go along for the ride!
Yaniv Tross
Maker
@eyal_gershon1 Thank you Eyal!! Your community has been VERY VERY helpful in shaping up Ply. You guys are true pros and awesome (too) early adopters!
Ron Oren
OMG this is HUGE!! We tried it while it was in Beta, super excited to see you guys here. This is a game changer!
Yaniv Tross
Maker
@ron_oren_iai Thanks sooo much for being with us from early days. Working with the Imagen team has been awesome. Love building with you!
On Freund
Looks amazing......... I get that it's no-code, but can I run my own api calls? Run custom code?
Yaniv Tross
Maker
@on Thanks On!! Yeah, Ply had dev helpers to let you run API calls easily and a code action that currently supports JS. Let us know if there's anything else you want us to support!
Gal Glikman
Amazing product. Is there support for SSO?
Yaniv Tross
Maker
@galglik Hey Gal, SSO is coming in 2-3 weeks. We're already on it. We'll support SAML and a few of the popular options. Reach out to us via the chat in the app for specifics :)
Dzianis Yatsenka
Wow! Looks great, upvoted! Did I understand right, with ply I can create notifications for apps with no notifications? How difficult is it for non-developers?
Yaniv Tross
Maker
@dzianis_yatsenka Hey Dzianis! Thanks! The short answer is that it depends. Let me explain :) The goal of Ply's notifications is to let you build the post-click functionality - what happens after you click a notification. So for example, when someone fills out a Typeform, you want to get the info and act on it (like decide if you want to take the call, or respond with a personal email or proposal with a click. That's the "actionable" part of the notification. As for which apps can send it - they need to support webhooks. We hope to introduced more ways to send notifications in the future. If they support webhooks, you can choose when and about what to get notified with any condition you want. Webhooks aren't complex and if you need help reach out to our team on Intercom through the app and we'll be glad to help out. If the app doesn't support webhooks, currently you can't send notifications from it. Hope this helps and let me know if you have more questions!
Anil Matcha
Congrats on the launch. How does this compare with Retool ?
Yaniv Tross
Maker
@matcha_anil Great question. Retool is an amazing product. The key difference is that Retool is made to build standalone tools, and Ply is made to build contextual ones. Because of that, there are a lot of differences in how the products are built - permissions management, capabilities, engine and the builder itself. Also, retool is a developer tool, and Ply is Nocode. While a lot of our users are developers, we also support nocoders in a big way. It's way easier to build with Ply for someone who isn't a coder. Ply is also more opinionated, making it easier to create most things, but without the complete control you would have if you built something from scratch. Classic tradeoffs. A lot of our customers moved some of their Retool apps to Ply, because it just makes more sense. But again, it depends on the usecase.
Tal Bussel
A real game changer Check out our blog post to see how aleph is using Ply https://medium.com/aleph-vc/ply-...
Yaniv Tross
Maker
@tal_bussel Thanks Tal and to entire Aleph team. And thanks for the awesome write up!
hilla oren
Exciting!!! 🤩
Yaniv Tross
Maker
@hilla_daata Thank you Hilla!!
Aviel Kogan
Congrats on the launch!
Gal Spiegel
Maker
@aviel_kogan Thank you!!
Zvika Glikman
I've been using Ply for a while now and it's seriously awesome. Congrats on the launch!
Yaniv Tross
Maker
@glikman ❤️