Gary Vaynerchuk

PlateJoy App - Personalized meal plans designed for your health

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Christina Bognet
Hi all, We’re excited to launch our brand new app design (on both iOS and Android!) to make data-driven healthy meal planning easier. We’re all about helping you feel your best through cooking and eating well--without spending hours searching for recipes and making shopping lists. To do this, we use data about your lifestyle, preferences, and goals to design a custom meal plan for you each week. You can take your personalized grocery list to the store, or send it to Instacart with a single click (in 30 cities) for ingredient delivery in an hour. Your recipes scale to the optimal portion size of you + your family members. What’s new: * We’ve re-designed the app UX (let us know what you think!) * We’ve added plans: whole30, ketogenic, low FODMAP, low carb, pre diabetes, and a few others. * We’ve launched a ten-day free trial available to everyone (you should sign up for this on web or mobile web before downloading the app) * We’ve updated our algorithms that remember what you have in your pantry and use ingredients across recipes each week to reduce food waste and save you money. We're super inspired to make eating well and feeling great easier. Would love to answer any questions + thanks for checking it out! -Christina
Stephanie M. Pratt
@cbognet I'm really excited for the new app to launch on iOS. These are all things I've been waiting to see with the current app.. Love platejoy and happy to keep providing UX feedback.. - Love, consistent platejoy users + UX researcher ;)
Brea Ramos
Listen to me! You will want this to make your life easier! And it's better than any other meal plan apps I've ever tried! I am not one person to be super sales-y at all and in fact it makes me uncomfortable. BUT PlateJoy is my one exception. I'm an active user and actually use it every week! I have tried other meal plans and yes some of them are okay, but here's what I like better about PlateJoy: The personalization. I am a relatively picky eater so it's been a nightmare with other plans, but not PlateJoy. I can exclude every thing I don't like! Then I can choose specific types of meal plans preferences; to mix things up I've gotten to try low sodium, low carb, ketogenic, paleo, clean eating. It even takes into account my preferences on leftovers, type of items (brown or white rice, type of milk, etc.), appliances, and variety. I can change my preferences at any time and choose what stays or goes in my meal queue. You can choose as many and as little days and meals or create two plans the same day and it doesn't upcharge you. After I input the data, it automatically takes account of my preferences for me, organizes my recipes, and provides a shopping list. No fuss. Sometimes I tweak a recipe or double ingredients because I use it for meal prepping. As a very busy person, PlateJoy makes my life easier. It can for you, too! If you're still hesitant, try the free trial! When I did, I stayed on because I was hooked by the personalization, affordability, and convenience.
Christina Bognet
@brea_ramos So kind of you to say these things, Brea, and we feel particularly special to have passed your "sales-y" threshold. Excited to keep making the product better for you in the future. <3
Jacob Kitchel
I signed up for PlateJoy because it had Instacart integration and we were getting tired of spending a couple of hours every Sunday recipe hunting for new/different things. PlateJoy takes care of all of that for you and can tailor your recipes according to dietary goals, ingredient likes/dislikes, etc. What really ties it all together are the pantry & shopping list features that make using all of the stuff you've had in your pantry forever a reality and let's you spend about half the time in the grocery store. And, bonus, if you don't feel like shopping, you can one-click send the shopping list to Instacart. There's 3hr of my life back every week. When you have little kids, getting 3hr back is practically like adding an 8th day to the week. Thanks, PlateJoy!
Christina Bognet
@jacob_kitchel Thank you so much, Jacob!! Your kids are lucky to have parents that care so much about healthy food and we're honored to be able to help with this.
Julie Brothers TenBrock
PlateJoy has been a life saver many weeks for me and my family. Amazing menu's! I'm able to fluctuate my needs and get specialized meals direct from the staff. I recommend this app to all my friends and family!
Christina Bognet
@jj10brock So great to hear this, Julie. THANK YOU for recommending us!! <3
Carlos Ochoa
A few products have changed my life so much that I have a hard time remembering how I managed before they came along: Uber is one of them, but PlateJoy is the one I can't live without. It makes eating healthy so easy and cheap that I can't stop recommending it to my friends. Admittedly every couple of months my wife and I do get tired of cooking and give it a rest for a week, but after that one week of eating out we're always eager to get back to the healthy delicious recipes that PlateJoy provides.
Christina Bognet
@carlos_ochoa Carlos!!! Muchas gracias!!!! I took a screenshot of your comment and sent it to my parents. <3 Thank you for the kind words!
Katrina Price
I love PlateJoy! There's so much customization available and I love that I feel like I have control over my menu (unlike programs that have just a few options and they send you the ingredients). My husband and I used to hate putting together a meal plan and it'd be a long, drawn-out conversation every week trying to get the other person to do it. This is so simple and can be done in 30 seconds, plus it integrates to instacart so I can get my groceries ordered at the same time. This has been such a timesaver!
Christina Bognet
@katrina_price Love that we're saving you that conversation every week and so glad you're enjoying the Instacart integration (it's one of my favorite parts, too). Thank you!!
Kevin Leneway
I love this, can't wait to try it for next week's meals. I've tried other meal planning services and they are good but take a lot of tweaking to deal with allergies and picky kids. Plus, the Instacart integration is 💥. One thing to note if you've never tried meal plans or Instacart...despite the costs you often save money in the end due to less food waste and avoiding impulse buys at the grocery store.
Christina Bognet
@kleneway Thank you, Kevin! We're all ears for feedback - can't wait for you to try it.
Christina Noonan
I've had the app for a few months now, and it's been a dream. No more time wasted trying to find gluten free meals that don't cost an arm and a leg. I've even been able to start eating paleo (something I didn't think would be possible with an existing food restriction and a tight budget). The integration with Instacart makes checkout much easier than waiting in lines around NYC for hours. As the commenter said below, I get around 3 hours of my life back on weekends. PLUS I got to specify 30 min meals or less, so I actually have time to make dinners when I get home from work. Ultimately, doing the math, it costs only a couple of bucks per week, and I easily make that up in the increased efficiency of using ingredients for multiple meals. Financially, it's a no-brainer that also adds some variety to your diet.
Christina Bognet
@gmbyphotographer This is awesome, Christina! I'm Paleo too (and we have the same name, #twins!) and love that you've been able to give this lifestyle a shot. Thank you so much for letting us know!!
Rachel Mendelowitz
I love PlateJoy! I've used it for almost every meal for the past 6 months and have recommended it to several friends and family. Meal planning is super customizable for your preferences. We're vegan and have three kids age three and under, so no free time, and it has been a lifesaver for us. My favorite things about PlateJoy: - saves lots of time I used to spend meal planning and creating grocery lists each week - recipes are quick and include only the most essential ingredients - amazingly, everything is tasty. Once, we loved a recipe so much we immediately made it again and brought it to a potluck that same day. - great customer service. I receive a farm share and want to use certain ingredients each week. I reached out to see how I could do that with PlateJoy and heard back almost immediately. - has helped us cut WAY down on takeout and frozen Trader Joe's food. I am 6 weeks postpartum, so this is no small feat. - it's fun and exciting to see what your new recipes will be each week Can't wait to see how PlateJoy evolves!
Christina Bognet
@rachelowitz This is such a sweet comment, Rachel - thank you so much. We have a new feature coming out in a week or so that I think you're going to like very much as well - will let you know when it's out. :D
Jess Brink
I signed up for PlateJoy after losing 20lbs. I didn't want to continue dieting but didn't know how to get myself back into cooking healthy meals. PlateJoy has been extremely successful in helping me maintain my goals. Not to mention I don't have to meal plan or be creative at meal time all I do is push a button and it's all laid out for me. We've also ended up saving grocery money because there are no more late last minute trips to the grocery store. Thanks PlateJoy
Christina Bognet
@jess_brink Whoo! Congrats on the weight loss, Jess. I started PlateJoy after losing 50 lbs myself and wanting to avoid the slippery slope of putting weight back on. So glad we're able to help with that. <3
Devyn Giumarra
Returning to work full time after my maternity leave, this meal planning app was just what I needed. I've always enjoyed meal planning, prepping, and cooking- however it was taking away time I no longer had to spare. Fast forward a year later, I am still actively using the app every week to plan delicious, healthy, vegan meals for my family. There are many great features on the app and website- the digital pantry keeps track of ingredients you have, the prepopulated shopping lists, the rating of each recipe allowing the site to learn your tastes and present recipes you will love- however one of my favorite features is that you can say how many people will be eating. For example, I have dinner with my husband every night, but often lunch is just me. Plate joy has a feature where I can put how many people will be eating each meal- it will then adjust the recipes and shopping lists accordingly. I can't recommend this app highly enough!
Christina Bognet
@devyn_giumarra this is really awesome to hear, Devyn, and especially nice to hear that all of the little features we toil over are helpful to you. Lots of love goes into building it and it's nice that the feelings are mutual. :)
Damon Krytzer
At the suggestion of my nutritionist I downloaded the app. It's been a fixture in our kitchen for over a year now. We had been eating out most nights but PlateJoy has added a lot of creativity and simplicity to eating home. While I have always been fit, addressing my diet and eating home more frequently has helped me to maintain weight down 15lbs from my prior normal. And, the shopping list/ability to download to Instacart has made the shopping and prep mindless.
Christina Bognet
@damon_krytzer This is awesome, Damon - really appreciate the comment and so excited to hear you're down 15 lbs - that's not easy to do, and pretty amazing.
Mohammed Taha
How apt is the designed meal plans for different geographies, nationalities and culture?
Christina Bognet
@taha_tweets Hi Mohammed! We have customers all over the world but truthfully it's been designed for north american users (according to what's available at the grocery store, etc.) Still - some of our happiest customers are overseas. Best to check out a trial and see if it works for you.
Carlos Ochoa
@taha_tweets I'm in Mexico and I've been using it (and loving it) for a year with very few issues. I do wish I had the option to get ingredient quantities in the metric system, but on the other hand now I'm a pro at quickly converting from imperial units into metric in my head when I'm at the supermarket. There's very few ingredients that I haven't been able to find here (notably spaghetti squash) but it's easy to substitute for another ingredient that will do the trick and still taste great. Like @cbognet said, give it a try and see if it works for you.
David West
Looks like a lovely app but a) shame there's that dreaded sign-in wall when first open the app b) also I can't register on my device via the app itself c) I read the privacy policy but it doesn't mention the lifestyle info you guys keep/need on registration. Any plans to revamp the sign-in/sign-up process? Can see you guys losing lots of peeps with it as it is 😳
Daniel
@david_west A trial period on the app is a great idea. Unfortunately, with respect to b, until we integrate with Apple's in-app payment system (and give Apple 30% of revenue), Apple required removal of every mechanism for subscribing (and even language and terms of service that mentioned subscribing) prior to approving the app for the app store. So for now, the app is for customers who sign up for the trial through the web app.
David West
@bluejade Makes sense. One thing I will say is people shouldn't think that Apple will take 30% of the revenue as such - I encourage friends considering app development to think about the extra revenue that they generate by having Apple support their app in their ecosystem. They may also actively promote the apps on occasion - to help offset that perceived 'cost'. Not to mention that if you have recurring subscriptions, Apple will take just 15% if you retain them after a year. Hoping it's going to be a quick one to improve/implement for you though once the trial is over with
David West
@bluejade One other thing - I signed up for the trial but have not got my account details / password. When I tap 'Forgot Password' and enter my email, it shows me my previous preferences automatically, from any device whatsoever. Can you guys fix that quickly? That's just not how you should authenticate users. Anyone can grab that personal info at present... 😟
Daniel
@david_west Is there particular information on the preferences page that you are concerned about? At that step of the process, the user hasn't authenticated. There isn't really sensitive information (e.g. a phone number, a last name) until someone signs up (either on the sign up page or by going through the checkout process), at which point, the account requires a password to get into any part of the account. If someone doesn't sign-up, we delete the information after a while. Given this combination of low-sensitivity information and limited period, we opted for helping visitors avoid losing preferences between visits (since visitors often arrive via one device and complete sign-up on another, and visitors used to get confused by resetting a password when they hadn't entered one to begin with).
David West
@bluejade Appreciate what you're saying but I would really expect after entering my preferences to be given a password to help safeguard and store those. There's plenty of information in there that is sensitive or commercially useful to anyone querying your servers. Weight, name, email, diet. Not sure anyone would want that information available in the public domain. It also isn't clear to me that I must go through and add meals before completing registration (a prompt may help this). I personally don't see the benefit of storing those preferences without a password. I'd much rather they don't get linked under an email until that setup is complete. Perhaps I'm more of a "tin foil hat" guy than most but during a time that privacy is really really hot on people's agenda, the way you manage information during this process concerns me and will likely concern others. That said, I see lots of positive feedback and lots of happy users here... so congrats on building a well-loved product!
Shannon Elyse Bowers
I started using PlateJoy because I wanted to become vegetarian and just wasn't sure how to make that full change with my meals and lance nutrition . Their app is so easy to use and the meals are delicious and easy to make. They create shopping list and provide how to videos for some of the cooking list. Someone contacted me right after I signed up to check in and ask if I had any questions and to give me suggestions. This app, the people, and the food are amazing. They have a lot of different meal options. If you aren't vegetarian you should still use it because their other recipes are great too. This has really helped me and I've even lost weight.
Christina Bognet
@dolphinsek Shannon, that's so wonderful to hear and congrats on the weight loss. We're so glad the app has been easy to use and so grateful for your words of encouragement!
Mary Chiozza
PlateJoy is a fantastic app! We have been using it for nearly one year. The app let's you put in your likes, dislikes, goals, menu preferences, etc... It customizes to you. We love the recipes and the shopping list that even lets you add your own items not in the menu is fantastic. It is so easy to use and LOVE.
Christina Bognet
@chiolip Mary! You are the sweetest - so glad you are loving your experience!! <3
Kate Vogel
PlateJoy has helped me become a much healthier eater and given me so much time back by meal planning for me. I can put in my preferences, and then week after week have great recipes given to me with no time consuming meal planning or recipe hunting on my end. It even provides a shopping list, so it is very easy to follow along in the grocery store. It easily pays for itself by helping me plan ahead to eat so I don't wind up ordering takeout expensive takeout. Seriously love this product.
Christina Bognet
@kate_vogel We seriously love you back, Kate! Thank you so much for the kind words and we're extra excited to help you avoid unhealthy takeout, whoo!!
AVD2O
I love this app! I made a commitment to myself to cook more, but I don't have a lot of time, I have special dietary restrictions, I'm busy, and I live alone. Spending hours searching through recipes for meal planning is not my thing. Plateajoy is way more convenient and takes all the work out of healthy cooking. For just a couple dollars a week I get a menu of healthy food to cook and a shopping list. It coordinates recipes so I don't have tons of random leftover ingredients left over and I am not wasting money or food anymore. The app keeps track of staple items I have available as well. The menu items are diverse and customizable for dietary restrictions and foods you try to avoid. I've specified I only want fast recipes with seasonal ingredients. I can repeat my favorite recipes or try new ones. Also you can tell them where you like to shop so they won't send you recipes with obscure ingredients if you never shop at Whole Foods. And their app can send calorie counts and nutritional info straight to my wearable app (Jawbone in my case) so I don't have to manually enter ingredients or estimate portions. As a busy grad student trying to live a healthy lifestyle on the cheap, this app has been a huge time and effort saver!!! Also the app developers are responsive, and have added requested features which is really awesome.
Christina Bognet
@avd2o Thank you so much for this!!! Really appreciate the positive feedback and extra happy you are taking advantage of the JawBone integration as well. Yay! <3
Ashley Chang
Platejoy is one of my favorite apps. I don't push many things, but I recommend this constantly. It's the perfect thing for fitting healthy eating into a busy lifestyle without eating the same thing every day. The redesign makes it even easier to use. Just renewed my membership for the year and can't recommend it enough!
Christina Bognet
@ashmchang This made our day! Thank you, Ashley!!! Love that you're loving the re-design, we love you back!
Amy Elliott
I've been using the Platejoy app at least once a week for the past 6 months and I love it! The instacart integration is what first attracted me to the app, but the variety of menus and level of customization are what keep me coming back every week. Platejoy organizes menus around common items and calculates the amount of product you need to reduce waste, and also keeps track of items in my pantry so I never find myself getting ready to prepare a meal and missing a key ingredient. While I love the convenience of instacart ordering, it's just as easy to use the Platejoy shopping list if you prefer to do the shopping. One of my favorite features of Platejoy is that the app lets you choose how much time you want to spend preparing meals and how often you like to eat leftovers. I researched a few other meal planning services prior to finding Platejoy and one of the drawbacks I found with every service was the extensive meal prep time. I have found the time estimates for Platejoy to be very accurate - if a recipe says 25 minutes to prep it really only takes 25 minutes. As a working mom, I need quick and easy meal prep and Platejoy delivers.
Christina Bognet
@eli_yott This is awesome feedback, thank you so much. So glad you are enjoying the recipes and your experience - and inspired at the healthy meals you're making for your kids :D!