I've known Charles (from Brown) and Rick (from KP Fellows) for a long time and couldn't be more excited to share what they are working on at Persona. They've found significant pain points in today's existing solutions and have been focused on building an identity verification platform that can support any business and any use case and are removing barriers to access with their Starter plan. I'm excited to support them as they continue their mission towards building a more secure, privacy-centric identity infrastructure for the internet. Congrats!

👋 Hi Product Hunters, I'm super excited to introduce Persona's free identity verification Starter plan! 🙌 Earlier in my career, I experienced first-hand how difficult it was to implement identity verification solutions. Over the course of a year, we had to interview dozens of vendors and ultimately stitch together over a dozen of them! It was incredibly complicated, resource-intensive, and expensive. That's why my co-founder and I started Persona. We want to support every company with access to affordable identity verification solutions that can be integrated easily, without engineering bandwidth, and without having to commit to a costly contract. See what Persona's end-to-end verification solution offers: ⚡️ Fully-Automated verification within 5 seconds ⚙️ No-code integration or a drop-in widget with less than 10 lines of code 💳 Suite of identity verification components including gov't ID, video selfie, database, supplemental documents like utility bills and bank statements 🌎 Global coverage (support IDs across 190+ countries, user flow in 18+ languages) 🎨 Customized theme to match your brand 📄 Access to third party reports (global watchlists and sanctions, adverse media, email/phone risks reports and more) ✅ Prevent fraud, build trust and safety, stay compliant with KYC/AML regulations We'd love for you to check out Persona's free Starter plan and experience our world-class gov't ID and video selfie verification solution for FREE! My team and I will be around all day and would love to hear your feedback!

Persona makes it SO easy to build a beautiful and secure experience. When COVID started, Persona helped Square distribute ~$1B in PPP loans to sellers, helping tens of thousands of small businesses survive the crisis. Specifically, Persona made IDV easy and instant (the way it should be), turning what could have been a stressful, days-long process into a few short minutes. What's really impressive is their breadth of coverage - they can make pretty much any flow faster and safer at the same time. In so many different contexts, IDV can be the difference between a great and terrible experience, and Persona is leading the way.

I've known Rick and the team for over 2 years and am a very happy customer. We absolutely love the product and the fact that there is a FREE plan?!?!?! So amazing! Once you try the product you will be hooked. Plus amazing support and an and amazing team behind the tech.

We use Persona at Brex and it's been super imapactful to our KYC flows - highly recommend

We've been using Persona for a year now. Not only is the product solid, I can't cite a friendlier, more responsive team to work with. I'd highly recommend them!

We use persona at Rippling, where we are constantly combatting financial fraud, and persona has been a real lifesaver for us in stamping this out.

Hey Product Hunt 👋 I'm incredibly excited for this launch! Persona has a great mission -- building a more secure, privacy-centric internet by bringing transparency and affordability to the identity verification process. The team has been focused on providing an identity verification solution that can be configured to fit any use case while making it a fast and seamless experience for the end-user. Congrats to the team at Persona!

Congrats to everyone at Persona! We're happy customers and really can't say enough about how automated and easy-to-onboard our experience with them has been.

Huge fan of Rick and Persona team, and whenever I intro them to a company, I get feedback that they were the perfect team and product to meet with. Congrats on the launch of the new Starter Plan!

I'm really curious to see how social media companies could use Persona's technology. @karaswisher and scott galloway often discuss how anonymity plays a part in the "social dilemma" and how identity verification could play a role in the solution. There are other products trying to "make internet conversations positive", but identity is often a missing piece. Also, congrats on the launch @neelb @vincent_tsao @arush_shankar @natalie_gavello!!

This product feels like it’s perfectly timed as identity verification is vital to the sustainable functioning of so many areas. Kudos to the team for getting to this stage. 🚀

Neel, Arush, & Vincent are my great friends from college, and I've been stoked about this team from since they were all working out of their apartment! Congrats on the launch, excited to see where this goes :^)

10 lines of code for an entirely customizable identity verification system?? That's a game changer. Count me in.

@ricksong Congratulations on the launch! You all have been working so hard, at it really shows!

This is a big deal, great work @ricksong and team! Are you able to give any details on how much of the verification process is automated and where it falls back to human verification?

Amazing product! I have a question: if I want to be verified on three services that use Persona. Do I need to send a selfie three times through your product or can this be done once and the system will remember my data and I won't have to identify myself many times? Do you plan to add this feature?

Hi, Can you share a bit about how are you different/better than Onfido/Jumio/Au10tix and other players in the field? Do you know if your false positives/ false negative rate is better? Is the time for approval better? Asking to see if it is relevant for the company I work at.

Great, nicely done!

Congrats on the launch!!!