@greggblanchard how do you use this? For inspiration? To crib ideas? I've always heard that you should just stay focused on what you're doing — and not worry so much about the competition (since that's what I tend to do). What's your take?

@chrismessina Great question and thanks for the comment, Chris. I use it in three ways. First, just as you said, for inspiration which is the big one. And not just on the content, but the distribution. I've learned a ton by being able to dissect the ways competitors time and role out their product launches, for example, or how they use/reuse a blog post across their channels once it's published. Second, I use this for following my competitors in general instead of following them on Twitter, subscribing to their newsletter, adding their blog in my feed reader, etc. It's my replacement for many of those. Third, I said "many" in that previous sentence because I still follow a couple. And I love catching myself noticing or remembering some message of theirs and being able to go back and see what they did to get it to stick in my brain. One brand whose webinar I joined had tweeted the link probably 3x as much as I realized they did. Re: not being concerned about competition, I've heard that sentiment as well and I get why people say it in theory, but in practice I've found that ignoring competitors is kinda like running a race with your eyes closed. You may get a personal best, but you probably aren't going to win. It's not about copying their moves, it's just about giving your own moves context.

@greggblanchard super, that's helpful — thanks! Those sound like pretty robust use cases.🙌🏻

@emmanuel_b_lepage Thanks, Emmanuel. I hear ya. We'll do our best to make sure it doesn't get ruined ;) Appreciate the comment.

@thinker Thanks, Nick! And congrats on the new gig.

@clominson Thanks so much, Rich!

@mwtbrowser Adam, great question. We can absolutely track many more than 25. With some of the other products we've built we've used the same data for custom and larger scale needs, could easily do the same here. I'll send you a message, would love to hear what you've got in mind.

@ethans100 Thanks, Ethan!

@zioneyemedia Awesome and welcome aboard! Don't hesitate to reach out with any feedback or questions.

@navin_gurnani Hi Navin, great question. Take a look at my reply to Chris above for more detail, but a simple one is how they roll out product launches or feature releases. When following on Facebook, the algorithm will prevent you from seeing some of their posts. When following on Twitter, if you don't check often enough or follow too many people, you may miss it there as well. But Hemlock shows you exactly what they did, start to finish. Were they posting at the same time? Multiple times a day to make sure it gets seen? Did they send an email to their list? Two emails? It's really hard to tie everything together when you're watching 4-6 feeds where their efforts are mixed in with everyone else's content. That said, sometimes their strategy doesn't change that frequently. Sometimes it does. But think about it this way, you can't tell whether it does or not without seeing it all in one place.

@thao_phuong1 Thanks, Thao!

@aafable Glad to hear it, Aurora!

@flavien_v Screenshot idea is a great one. Thanks, Flavien!

@greggblanchard @hernrome Hi, Hernan - thanks for the comment. We don't have a free trial available right now, but something we may add down the road.

@lukasjorissen Thanks for the feedback, Lukas! Based on conversion thus far we're feeling pretty good about our choice of pricepoint. No free trial right now, but might add that sometime down the road.

@bunalice Thanks!

@benjamin_powell Yeah, we launched this a couple years ago and had some decent momentum but the API landscape started to get locked down enough that a product like this at our scale just didn't work out.

@greggblanchard ahhh, I just saw the date of submission, now I feel the fool.. its a shame that happened though.