p/paved All-in-one Platform for Newsletter Sponsorships

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Paved Smart Campaigns for Newsletters - The smart way to scale your newsletter sponsorships.

John McLaughlin

Radar By Paved

•

3yr ago

We help you run newsletter sponsorships at scale. Paved Smart Campaigns expertly matches your target audience with data-driven newsletter recommendations aligned to your ideal customer, budget, and timing. Book multiple campaigns and reach new customers!

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John McLaughlin

Radar By Paved

Maker

I’m excited to launch Paved Smart Campaigns. We've found many brands are diving head-first into newsletter sponsorships… but they struggle to do it at scale. Enter, Paved Smart Campaigns. Our proprietary AI engine—combined with 10 years of newsletter advertising data—instantly matches your ideal audience with high-performing publishers that align with your criteria. We now provide deep insights into relevant newsletters including past campaign performance data—as well as audience attributes like job titles, income, interests, and industries—so brands can make campaign decisions with confidence. What’s more, the entire sponsorship booking process with publishers is handled for you. From sending campaign requests, to locking in dates and handling insertion orders, we’ve got it covered. Get a leg up on your competition and set your email newsletter campaigns in motion: 🚀 Sponsorships at scale: Request and book multiple campaigns at once that match your target audience, budget, and timing. Save interesting newsletters into a Media Plan to action on. 🤓 Smart recommendations: We instantly match you to the most relevant and performant publishers for your audience via our exclusive Newsletter Affinity Match algorithm, coupled with a treasure trove of historical advertising data. 🔎 Premium audience insights: Get valuable information about a newsletter’s subscribers in our Audience Insights feature, including detailed demographic and firmographic data. We dynamically remove bots from historical performance metrics, so you can be sure that the stats you see are verified and accurate. We’re excited to launch Paved Smart Campaigns today to give marketers the power to launch sponsorships at scale. We’d love to hear your questions and feedback!